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Hello:
You are invited to participate in the survey, Consumer Soft Drink Buying Preferences which is conducted by students of a marketing research class at Monash University. In this survey, approximately 50 people will be asked to complete a survey that asks questions about their soft drink buying preference. It will take approximately 5-7 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. Your opinions are important as this research project is part of my final year marketing research module.
Your survey responses will be kept stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Candice Li at [email protected] or [email protected].
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| * How often do you take soft drinks? |
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| * Where do you normally buy your soft drinks? |
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| * Which is your favourite drink from the following? (select only 1) |
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| * Do you always buy the same drink? |
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| On a scale of 1 to 5, where 1 means 'not important' and 5 means 'very important', how would you evaluate the factors when you look for a drink?
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| * What is the deciding factor when you buy a drink? (select all appropriate answers) |
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| * Is the overall packaging important to you? |
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| * If your favourite drink changes its packaging, will it affect your brand loyalty? |
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* Would you be able to notice the difference if the packaging of a competitors' drink is
similar to your favourite drink?
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| * If your favourite drink changes its formula (taste/flavour), will it affect your brand loyalty? |
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| * If your favourite drink changes its packaging, what will be your first thoughts? |
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| * If you are able to change one factor of your current favourite drink, what will it be? |
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| * Which of the following packaging do you prefer? |
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| * Are straws necessary for your consumption of soft drinks? |
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| * Are you satisfied with your current favourite drink's packaging? |
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| Would you say you are 'very likely', 'somewhat likely', 'somewhat unlikely' or 'very unlikely' to switch to another brand of drink based on:
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| * What is your marital status? |
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| * What is your highest level of education? |
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| * Which of the following best describes your occupation? |
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* In which category does your total monthly household income fall in?
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| * To which age category do you belong to: |
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| Name (optional): | | | | * Email: | | | | Contact number (optional) | | |
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