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* Do you sometimes drink beer?
 
Yes
 
No
 
 

* Why do you drink beer?
 
for its taste
 
for the freshness
 
to get drunk
 
to show of (pour la frime)
 
because everyone drinks it
 
Other
 

 
 

How often do you drink beer?
 
a glass a day
 
two to four glasses a day
 
five to seven glasses a day
 
height or more glasses a day
 
 

Which kind of beer do you drink?
 
pils
 
alcohol free beer
 
abbey beer
 
special beer
 
table beer
 
trappist beer
 
Other
 

 
 

How do you prefer to drink your beer?
 
from a bottle
 
in a glass
 
from a can
 
from a draft beer ( à la pression)
 
Other
 

 
 

Where do you drink beer?
 
at home
 
at friends
 
in a pub
 
in a restaurant
 
in a nightclub
 
at work
 
Other
 

 
 
Give your opinion about the followings items.
Totally disagree Disagree Neutral Agree Totally agree
* I really care about the drinks offered at parties
* Choosing a drink at parties is very complicated
* For me a drink at parties is a pleasure
* You are what you drink
 
 

* Do you consume light products?
 
Yes
 
No
 
 

 
 
Soft drinks
 
Dairy products
 
Jam
 
Aperitives
 
Chewing-gum
 
Other
 

 
 
 
* What do you think when you hear the word "light" in connection with the word "beer"?
   
 
 

* For a same price would you rather choose...
 
a regular beer
 
a light beer

 
 

* What would make you drink light beer?
 
its taste
 
it contains less sugar
 
Other
 

 
 
Côter les différentes propositions de 1 à 4 (1 étant le plus typique)
Who do you consider the typical drinker of beer?
teenagers
young adults
women
men
 
 
 
* Give some adjectives in association with a light beer?
   
 
 
 
Yes,why?
   
No,why?
   
 
 
 
* Age:
   
* Sex:
   
* Profession:
   
* Marital status:
   
 
 

*  
 
male
 
female
 
 

Profession:
 
student
 
employee
 
 
 
 
 
 
 
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