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Hello:
We are students from McGill University and are conducting this survey for our Marketing Reseach project. Our project focuses particularly on a new cafe called EZ Cafe Concept located near St. Catherine and Guy and opened in November 2005.This survey is in no way particular to EZ Cafe but rather to your experience in cafes in general. Whether you visit cafes often or hardly ever your opinions are very important to us and we thank you for participating.
 
 

I am a
Male Female
 
 

I am an
undergraduate student graduate student not applicable
 
 

I currently attend the following university
Concordia McGill UQAM HEC not applicable
 
 

I am currently living in the Concordia University area
Yes No
 
 

Wehn visiting a cafe I usually stay for
Less than 1 hour 1-2 hours 2-4 hours 4 hours or more
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
When visiting a cafe I wish I could eat a meal but there is nothing available on premise
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
A student discount of 10-15% would greatly increase the likelihood of me purchasing food at a cafe
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I would say combo deal strongly influence my purchase decisions
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I use stamp cards for coffee shops, sandwich places and/or fast food very often
 
 

If a variety of tasty, reasonably priced, quality food (such as salad, pizza, smoothies and sandwiches) was offered I would most likely spend on each visit
under $5 $5-10 $10-20 $25 or more
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
A Chess Night at a cafe is something I would be very interested in taking part in
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I would be very interested in attending a Poker Night at a cafe
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I would only participate in a theme night if a prize was being offered
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Live jazz music at a cafe is something I would like to experience
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
A cafe that is opened 24 hours is extremely important
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I enjoy playing online games and would use them in a cafe if it offered them
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I generally avoid online games because they are too expensive
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I would enjoy playing online games if they were centrally located in the cafe (i.e. I can sit with friends and other people while playing)
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Internet access in a cafe is very important
 
 

If I were to participate in a Game Night I would prefer
Jenga Scrabble Hearts Poker
 
 

For 10 minutes of online acess what price range would you be willing to pay?
50 cents-$1 $1-$2 $2-$3 $3 or more
 
 

When ordering in a cafe, which do you do most often
 
sit down and look to see what the order method is
 
immediately order at the counter (if there is one)
 
look to see if there is a waiter/waitress
 
none of the above
 
 

Which of the following do you associate with the service at a cafe
Efficiency
Friendliness
Formal
Politeness
Casual
Relaxed
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I like ordering from a waiter/waitress when I go to a cafe
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I like ordering at a counter when I go to a cafe
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
When ordering at a cafe I usually leave a tip
 
 

Please indicate the characteristics that would constitute ideal cafe service for you
Fast Service Slow Service
 
 

 
Professional Unprofessional
 
 

Hypothetically, if you went to a cafe and spent $10 how much would you leave as a tip?
$0 $1.00 $1.50 $2.00 $2.50 or more
 
 

very important somewhat important Neutral somewhat unimportant not at all important
A counter person is always present at his or her station
 
 

very important somewhat important Neutral somewhat unimportant not at all important
Waiter/waitress is always readily available
 
 

Please associate a cafe with its employee positions (you may associate more than one position with the type of business)
 
Counter person
 
Waiter/waitress
 
Bus Person
 
Host/hostess

 
 

Please associate a restaurant with its employee positions (you may associate more than one position with the type of business)
 
Counter person
 
Waiter/waitress
 
Bus Person
 
Host/hostess

 
 

Please associate a Bar with its employee positions (you may associate more than one position with the type of business)
 
Counter person
 
Waiter/waitress
 
Bus Person
 
Host/hostess

 
 

If you were looking for a new place to hang out which would you most likely refer to?
Yellow pages
Internet
Student Agenda
Television
University Newspaper
Local Newspaper
Radio
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Large flashing signs in front of a business are my most favored advertising method
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Chalkboard signs on a sidewalk showing daily specials and events are my most favored advertising method
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
A person handing out flyers on a street corner are my most favored advertising method
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Posters around the downtown area are my most favored advertising method
 
Please contact [email protected] if you have any questions regarding this survey.
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