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Basic Profile
 
 
 
Age :
   
 
 
 
Gender :
 
Female
 
Male
 
 
 
City of Residence :
   
 
 
 
Education :
 
Primary School
 
High School (10+2)
 
Bachelor’s Degree
 
Master’s Degree
 
Ph.D
 
Other
 
 
 
 
Occupation :
 
Government Employed
 
Salaried
 
Self Employed
 
Housewife
 
Student
 
Unemployed
 
Other
 
 
 
 
Designation ( incase employed ) :
   
Name of Company / Organization / Institute :
   
 
 
 

Annual Income (in lakhs per annum) :
 
Below 3
 
3-5
 
5-7
 
7-10
 
Above 10
 
 
 
Disposable Income (in thousands per month) :
 
Below 5
 
5-10
 
11-15
 
16-20
 
Above 20
 
 
 

Relationship Status :
 
Single
 
Dating
 
Married
 
Divorced
 
Widowed
 
 
 
Religious Views :
 
I do not believe in Religion
 
I believe in the Religion :
 
 
 
 
Your top three hobbies / interests :
   
 
 
 
How often do you visit other countries an year?
 
Never
 
1-2 times
 
3-5 times
 
5 or more times
 
 
 

You prefer receiving fashion information from which of the following sources?
 
TV Channel / Program
 
Newspaper / Newsletter
 
Magazine
 
Website / Forum
 
From Friends or Family Members
 
Other
 

 
 
For the options you have chosen, mention the specific source :
   
 
 
 
Fashion Attitude
 
 
 

In terms of fashion, you would describe yourself as ( select one or two ) :
 
Modern
 
Experimental / Avant-garde
 
Conservative
 
Vibrant / Colorful
 
Minimal / Simple
 
Formal
 
Traditional
 
Casual
 
Elegant
 
Sporty
 
Other
 

 
 
 

How important fashion is to you, select the option that suits you ( 1=very important, 5=I don’t care about it at all ) :
1 2 3 4 5
 
 
 
Your fashion icon / celebrity ( Indian ) :
   
Your fashion icon / celebrity ( International ) :
   
 
 
 
You go for a brand because of ( select top two reasons ) :
 
Brand Name
 
After sale services
 
Product designs
 
Price Range
 
Quality / Durability
 
Advertising
 
Store design
 
Brand Ambassador
 
Other
 

 
 
 
Your favorite brands for clothes :
   
Your favorite brands for shoes :
   
Your favorite brands for bags :
   
Your favorite brands for accessories :
   
 
 
 
Shopping Behavior
 
 
 
How many handbags do you buy per year?
 
None
 
1-3
 
4-5
 
6-10
 
More than 10
 
 
 
For handbags, you would like to buy the colors :
 
Black
 
White
 
Brown
 
Beige
 
Blue
 
Purple / Violet
 
Yellow / Orange
 
Grey
 
Red
 
Colorful / Mix
 
Pink
 
Silver
 
Golden
 
Any color that is in fashion
 
Other
 

 
 
 
For handbags, you would never buy the colors :
 
Black
 
White
 
Brown
 
Beige
 
Blue
 
Purple / Violet
 
Yellow / Orange
 
Grey
 
Red
 
Colorful / Mix
 
Pink
 
Silver
 
Golden
 
Any color that is in fashion
 
Other
 

 
 
 
For handbags, you will never buy the material :
 
Calf skin
 
Suede
 
Leather
 
Leatherette / Rexine
 
Denim
 
Silk / Satin
 
Canvas
 
Don’t care about material
 
Other
 

 
 
 
How much do you usually spend on a handbag?
 
less than 500
 
500-1000
 
1100-2000
 
2100-3000
 
3100 – 4000
 
4000 and above
 
 
 
Where do you like to buy your bags from?
 
Malls
 
Specialty store/ Free standing store
 
Multibrand outlet (eg. SS, Pantaloons)
 
Online
 
Other
 
 
 
 
While shopping for handbags, what do you consider more? Rate the following reasons ( 1 = most important ) :
Brand Name
Style / Design / Color
Functionality / Durability
Price Range
Other, if any (please specify)
 
 
 
How important is Brand Name to you, select the option that suits you ( 1=very important, 5= I don’t care about it at all ) :
1 2 3 4 5
 
 
 
What bothers you most when it comes to handbag shopping?
 
Low quality of product
 
Incompetent after sale service
 
Attitude of store salespersons
 
Lack of options in design/colors
 
Store accessibility
 
Low frequency of new arrivals
 
Price range
 
Other
 
 
 
 
Where do you prefer the logo / name of the brand mentioned on the product?
 
On the front face of the bag
 
On the inner lining
 
On the zips and metal trimmings
 
All over the surface of the bag
 
Only on price tags
 
Don't care where it is placed
 
Other
 

 
 
 
For handbags, you usually go for brands that have :
 
European origin
 
American origin
 
Asian Origin
 
It’s not important
 
Other
 
 
 
 
You would prefer a brand that is :
 
Unisex
 
Only for Ladies
 
 
 
For handbags, you would prefer :
 
A brand that offers just handbags
 
A brand that offers clothes and accessories with bags
 
 
For the following brands, fill in the table as mentioned :
Have you heard of the brand? ( mention Y if Yes, N if No ) Have you been to their store? (mention Y if Yes, N if No ) Do you own bags from any of these brands? ( If Yes, mention number of bags owned ) Your opinion about the brand
Nine West
Charles & Keith
Aldo
Guess
Baggit
Esbeda
Blue & Blues
Rocky S
Lavie
 
 
 
Is there anything you'd like to suggest to companies selling handbags in India? ( optional ) :
   
 
 
 
Leave your e-mail address incase you are chosen for the gift prize :
   
 
We will select 10 best responses who will be given a designer handbag worth Rs. 3000 each!
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