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Do you own a car right now?
 

 
 
 
Do you plan of purchasing one in the next 4 years?
 

 
 
 
How often do you drive your car every week? (count one everytime you use it)
 

 
 
 
What do you think is the best when getting a vehicle?
 

 
 
 
Rate the following in order of preference (1=what you like the most, 3=what you like the least)
 
Car (sedan)
 
SUV
 
Pick-up

 
 
 
Rate these vehicles in order of preference from 1 to 6 (1=what you like the most, 6=what you like the least)
 
Hummer H2
 
Porsche Cayenne
 
Cadillac Escalade
 
BMW X5
 
Land Rover Range Rover
 
GMC Yukon Denali

 
 
 
Rate there vehicles in order of preference from 1 to 5 (1=what you like the most, 6=what you like the least)
 
Hummer H3
 
Toyota 4Runner
 
Jeep Grand Cherokee
 
Nissan Xterra
 
BMW X3

 
 
 
Would you consider buying a Hummer?
 

 
 
 
If you answered no at the previous question, for which reasons you would not buy a Hummer? (rate the reasons in order of importance, 1=most important, 7=least important)
 
consumme too much fuel
 
too big
 
too expensive
 
don't like SUV
 
not environmentally friendly
 
not attractive design
 
American quality (poor)

 
 
 
Whould you buy a Hummer if there was a smaller one consuming less fuel, costing $35000, and having the same look as the H2?
 

 
 
 
Horse power (hp) How important are these factors when choosing a new vehicle?
 

 
 
 
Capacity to pull (towed load) How important are these factors when choosing a new vehicle?
 

 
 
 
Cargo space How important are these factors when choosing a new vehicle?
 

 
 
 
Consumption (L/100Km) How important are these factors when choosing a new vehicle?
 

 
 
 
Price How important are these factors when choosing a new vehicle?
 

 
 
 
On a scale from 1 to 6 (1=the most important factor, 6=the least important), rate the following factors that influence your decision to purchase a vehicle:
 
Style
 
Price
 
Size
 
Fuel efficiency
 
Performance / Speed
 
Durability / Reliability

 
 
 
I usually use my vehicle to go to school Rate your agreement on the following:
 

 
 
 
I usually use my vehicle to go to work Rate your agreement on the following:
 

 
 
 
I usually take the public transportation Rate your agreement on the following:
 

 
 
 
I use my car every time i leave home Rate your agreement on the following:
 

 
 
 
I pay for everything related to my vehicle (license, insurances,...)by myself Rate your agreement on the following:
 

 
 
 
I never do carpooling Rate your agreement on the following:
 

 
 
 
I need a lot of space in my vehicle Rate your agreement on the following:
 

 
 
 
I need a strong and powerful vehicle Rate your agreement on the following:
 

 
 
 
I need a big vehicle to feel secure Rate your agreement on the following:
 

 
 
 
I like people to look at me and my vehicle (to flash in it) Rate your agreement on the following:
 

 
 
 
How my car pollutes How much concerned are you about the following?
 

 
 
 
The price of gas How much concerned are you about the following?
 

 
 
 
The ability to park everywhere How much concerned are you about the following?
 

 
 
 
What people think of my car How much concerned are you about the following?
 

 
 
 
The manufacturer warranty How much concerned are you about the following?
 

 
 
 
The safety of the vehicle How much concerned are you about the following?
 

 
 
 
Possibility to go everywhere (off-road performances) How much concerned are you about the following?
 

 
 
 
The consumption of the vehicle (gas) How much concerned are you about the following?
 

 
 
 
The prestige of the vehicle How much concerned are you about the following?
 

 
 
 
The pleasure of driving the vehicle How much concerned are you about the following?
 

 
 
 
Advertisement seen on billboards How important have the following factors been to the selection of your current car, or will be when choosing the next one?
 

 
 
 
Advertisement seen on T.V. How important have the following factors been to the selection of your current car, or will be when choosing the next one?
 

 
 
 
Advertisement seen in newspapers, magazines How important have the following factors been to the selection of your current car, or will be when choosing the next one?
 

 
 
 
Special edition of the vehicle How important have the following factors been to the selection of your current car, or will be when choosing the next one?
 

 
 
 
Interest rate offered How important have the following factors been to the selection of your current car, or will be when choosing the next one?
 

 
 
 
Word of mouth (good reputation) How important have the following factors been to the selection of your current car, or will be when choosing the next one?
 

 
 
 
Friends' opinion How important have the following factors been to the selection of your current car, or will be when choosing the next one?
 

 
 
 
Which company has the best advertising campaign? Rate them from 1 to 5 (1=the best, 5=the worst)
 
GM (Hummer)
 
Toyota 4Runner
 
Jeep Cherokee
 
Nissan Xterra
 
BMW X3

 
 
 
Which of the following is more important for you?
 

 
 
 
Recommend your actual brand of vehicle to a friend How likely would you do the following?
 

 
 
 
Buy another model of your vehicle's brand How likely would you do the following?
 

 
 
 
Talk to your family before buying your vehicle How likely would you do the following?
 

 
 
 
Talk to your friends before buying your vehicle How likely would you do the following?
 

 
 
 
Check on the internet to compare models and prices How likely would you do the following?
 

 
 
 
Check out all competitors before choosing your vehicle How likely would you do the following?
 

 
 
 
Take advice from vehicles guides How likely would you do the following?
 

 
 
 
Pay more to get an environmentally friendly vehicle How likely would you do the following?
 

 
 
 
Gender:
 

 
 
 
Age:
 

 
 
 
Education level:
 

 
 
 
Current Status:
 
 
Other

 
 
 
Marital status:
 
 
Other

 
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