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Do you own a car right now?
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Do you plan of purchasing one in the next 4 years?
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How often do you drive your car every week? (count one everytime you use it)
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What do you think is the best when getting a vehicle?
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Rate the following in order of preference (1=what you like the most, 3=what you like the least)
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Rate these vehicles in order of preference from 1 to 6 (1=what you like the most, 6=what you like the least)
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Rate there vehicles in order of preference from 1 to 5 (1=what you like the most, 6=what you like the least)
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Would you consider buying a Hummer?
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If you answered no at the previous question, for which reasons you would not buy a Hummer? (rate the reasons in order of importance, 1=most important, 7=least important)
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Whould you buy a Hummer if there was a smaller one consuming less fuel, costing $35000, and having the same look as the H2?
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Horse power (hp) How important are these factors when choosing a new vehicle?
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Capacity to pull (towed load) How important are these factors when choosing a new vehicle?
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Cargo space How important are these factors when choosing a new vehicle?
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Consumption (L/100Km) How important are these factors when choosing a new vehicle?
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Price How important are these factors when choosing a new vehicle?
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On a scale from 1 to 6 (1=the most important factor, 6=the least important), rate the following factors that influence your decision to purchase a vehicle:
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I usually use my vehicle to go to school Rate your agreement on the following:
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I usually use my vehicle to go to work Rate your agreement on the following:
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I usually take the public transportation Rate your agreement on the following:
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I use my car every time i leave home Rate your agreement on the following:
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I pay for everything related to my vehicle (license, insurances,...)by myself Rate your agreement on the following:
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I never do carpooling Rate your agreement on the following:
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I need a lot of space in my vehicle Rate your agreement on the following:
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I need a strong and powerful vehicle Rate your agreement on the following:
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I need a big vehicle to feel secure Rate your agreement on the following:
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I like people to look at me and my vehicle (to flash in it) Rate your agreement on the following:
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| How my car pollutes How much concerned are you about the following? |
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| The price of gas How much concerned are you about the following? |
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| The ability to park everywhere How much concerned are you about the following? |
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| What people think of my car How much concerned are you about the following? |
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| The manufacturer warranty How much concerned are you about the following? |
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| The safety of the vehicle How much concerned are you about the following? |
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| Possibility to go everywhere (off-road performances) How much concerned are you about the following? |
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| The consumption of the vehicle (gas) How much concerned are you about the following? |
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| The prestige of the vehicle How much concerned are you about the following? |
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| The pleasure of driving the vehicle How much concerned are you about the following? |
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| Advertisement seen on billboards How important have the following factors been to the selection of your current car, or will be when choosing the next one? |
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| Advertisement seen on T.V. How important have the following factors been to the selection of your current car, or will be when choosing the next one? |
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| Advertisement seen in newspapers, magazines How important have the following factors been to the selection of your current car, or will be when choosing the next one? |
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| Special edition of the vehicle How important have the following factors been to the selection of your current car, or will be when choosing the next one? |
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| Interest rate offered How important have the following factors been to the selection of your current car, or will be when choosing the next one? |
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| Word of mouth (good reputation) How important have the following factors been to the selection of your current car, or will be when choosing the next one? |
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| Friends' opinion How important have the following factors been to the selection of your current car, or will be when choosing the next one? |
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Which company has the best advertising campaign? Rate them from 1 to 5 (1=the best, 5=the worst)
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Which of the following is more important for you?
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| Recommend your actual brand of vehicle to a friend How likely would you do the following? |
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| Buy another model of your vehicle's brand How likely would you do the following? |
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| Talk to your family before buying your vehicle How likely would you do the following? |
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| Talk to your friends before buying your vehicle How likely would you do the following? |
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| Check on the internet to compare models and prices How likely would you do the following? |
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| Check out all competitors before choosing your vehicle How likely would you do the following? |
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| Take advice from vehicles guides How likely would you do the following? |
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| Pay more to get an environmentally friendly vehicle How likely would you do the following? |
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