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Hello:
You are invited to participate in our survey regarding marketing research for Indie-Pendent, a possible cafe/music venue. In this survey, approximately one hundred people will be asked to complete a survey that asks questions about target market and segmentation information. It will take approximately twenty minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Kurtis Dickerson by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
 
How often do you frequent a coffee house or cafe a week?
 
1-2
 
3-4
 
6-7
 
7+
 
 
How much do you like coffee?
1. Hate It 2. Kind of hate it 3. Don't Mind 4. Kind of love it 5. Love It
 
 
 
 
What is your favorite caffeinated beverage?
   
 
 
 
What are your 3 favorite bands that you listen to on a consistent basis?
   
 
 
 
If there was coffee house that provided a music venue a short distance would you attend any shows? If so how often?
   
 
 
What accurately describes how important music is in your daily life?
Poor Below Average Average Good Excellent
 
 
 
Would including a café eatery affect the amount of times that you would attend the venue?
1. Hinder greatly 2. Hinder slightly 3. No difference 4. Boost slightly 5. Boost greatly
 
 
 
 
If you could improve Mocha Joe’s what would you do?
   
 
 
 
Do you work?
 
A. Part Time
 
B. Full Time
 
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