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Gender:
 
Female
 
Male
 
 
Please tell us how the iPod shuffle would rate on the following attributes.
1
Not At All Descriptive
2
3 4 5
Very Descriptive
a. High quality
b. Expensive
c. A brand I can trust
d. Well built
e. A good value
 
 
 
Overall, what is your reaction to the iPod shuffle?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
What other brands of mp3 player have you used? (Check all that apply)
 
Apple iPod
 
iRiver
 
Creative
 
I haven't used mp3 player, but I'm familiar with it
 
I know nothing about mp3 player

 
 
 
What is it that you like about iPod shuffle? Please enter as many items as you wish.
   
 
 
 
What do you like least about iPod shuffle?
   
 
 
 
What would be your main reason for buying iPod shuffle?
   
 
 
 
Overall, how interested are you in buying iPod shuffle if it were available? Please check one.
 
Not at all Interested
 
Not Very Interested
 
Neither Interested nor Uninterested
 
Somewhat Interested
 
Very Interested
 
 
 
Which of the following best describes your need for iPod shuffle?
 
I really need this product because nothing else can solve this problem.
 
This is a minor improvement over what I currently use.
 
It looks okay but is about the same as what I'm doing now.
 
My current product would serve me better.
 
You've got to be kidding. Why would I need this product?
 
 
 
Assuming the iPod shuffle is priced comparably to other major brands, would you say it is a...
 
Very poor value
 
Somewhat poor value
 
Average value
 
Fairly good value
 
Very good value
 
 
 
Overall, what would be your most important factors in choosing a mp3 player? Please check one only.


 
Value
 
Best performance
 
Good repair/Warranty service
 
 
 
Other than the product itself, which of the following would most influence you when deciding to buy a mp3 player?
 
Commentary on the Internet/Web site
 
Word-of-mouth
 
Sales/service representative
 
Industry publications
 
Advertising
 
Trade shows/events
 
Guarantee/warranty offers
 
Other

 
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