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| * How much do you usually pay for a bottle of wine? |
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| * How many bottles of wine do you buy a month? |
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| 4. How do you rate the importance of each of the following characteristics when choosing a wine? (check one for each line)
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5. How do you rate the importance of each of the following Characteristics when choosing a wine store (check one for each line)
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| * Generally, how often do you enjoy drinking wine? |
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| * Where do you usually buy wine? (choose one or more that apply). |
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| 8. What types of wine do you usually drink? (choose one or more that apply) |
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| Where are your favorite wines from? (choose one or more that apply) |
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| "I most prefer white wine with the following flavor characteristics: (check only one) |
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| "I most prefer red wine with the following flavor characteristics": (check only one) |
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| * Do you have any specific brand or winery to which you are loyal? If yes, please specify: |
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| * 13. What is your favorite side dish/appetizer with wine? (Choose one or more) |
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| Do you smoke cigarettes/cigars/pipe when you drink wine? |
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| What media or information source(s) do you rely on to learn about wine and new wine stores? |
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| Do you subscribe to any wine magazines or wine related Internet magazines/newsletters? |
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| If you use the internet to purchase wine, what sites do you visit? (check all that apply) |
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| * Rank in order of importance for a wine store, the following list: |
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| Background music |
| | | Wine Tasting |
| | | Knowledgeable salespeople |
| | | Warm Ambiance |
| | | Side dish section |
| | | Magazine rack |
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| Please give us any additional information you think would be helpful in becoming your favorite wine store. | | |
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