Ladies' Handbags Retail Market in India

Basic Profile

Age :

Gender :

Male

Female

City of Residence :

Education :

Occupation :

Designation ( incase employed ) :

Name of Company / Organization / Institute :

Annual Income (in lakhs per annum) :

Disposable Income (in thousands per month) :

Relationship Status :

Religious Views :

I do not believe in Religion

I believe in the Religion

Lifestyle

Your top three hobbies :

How often do you visit other countries an year?

Never	1-2 times
3-5 times	5 or more times

You prefer receiving fashion information from which of the following sources?

TV Channel / Program	Newspaper / Newsletter
Magazine	Website / Forum
From Friends or Family Members	Other
For the options you have chosen, give example

Fashion Attitude

In terms of fashion, you would describe yourself as ( select one or two )

How important fashion is to you, select the option that suits you ( 1=very important, 5=I don’t care about it at all )

Your fashion icon / celebrity ( Indian ) :

Your fashion icon / celebrity ( International ) :

Your favorite brands for clothes :

Your favorite brands for shoes :

Your favorite brands for bags :

Your favorite brands for accessories :

You go for a brand because of ( select top two reasons ) :

Shopping Behavior

For handbags, you would like to buy the colors :

For handbags, you would never buy the colors :

For handbags, you will never buy the material :

How many handbags do you buy per year?

How much do you usually spend on a handbag?

Where do you like to buy your bags from?

Malls

Specialty store/ Free standing store

Multibrand outlet (eg. SS, Pantaloons)

Online

Other

While shopping for handbags, what do you consider more? Rate the following reasons ( 1 = most important ) :

Brand Name
Style / Design / Color
Functionality / Durability
Price Range
Other, if any (please specify)

How important is Brand Name to you, select the option that suits you ( 1=very important, 5= I don’t care about it at all ) :

What bothers you most when it comes to handbag shopping?

Low quality of product	Incompetent after sale service
Attitude of store salespersons	Lack of options in design/colors
Store accessibility	Low frequency of new arrivals
Price range	Other

Where do you prefer the logo / name of the brand mentioned on the product?

On the front face of the bag	On the inner lining
On the zips and metal trimmings	All over the surface of the bag
Only on price tags	Don't care where it is placed
Other

For handbags, you usually go for brands that have :

You would prefer a brand that is :

Unisex

Only for Ladies

For handbags, you would prefer :

A brand that offers just handbags

A brand that offers clothes and accessories with bags

For the following brands, fill in the table as mentioned :

	Have you heard of the brand? ( mention Y if Yes, N if No )	Have you been to their store? (mention Y if Yes, N if No )	Do you own bags from any of these brands? ( If Yes, mention number of bags owned )	Your opinion about the brand
* Nine West

* Charles & Keith

* Aldo

* Guess

* Baggit

* Esbeda

* Blue & Blues

* Rocky S

* Lavie

Is there anything you'd like to suggest to companies selling handbags in India? ( optional )