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Surveys
2005
September
L
Loyalty Survey
Loyalty Survey
How likely is it that you will recommed to a friend or colleague
Product/Service Description
Very Unlikely
1
2
3
4
Maybe
5
6
7
8
9
Very Likely
10
Comments and suggestions about [Product/Service Description]
Have you returned to [DEALERSHIP] for any type of service on your [VEHICLE] during the past 12 months?
Yes
No
Not sure
For your
most recent
visit at [DEALERSHIP], what type of service did you have done? (Mark all that apply)
Routine maintenance (oil change, lube, tire rotation, etc.)
Body shop repairs you or your insurance company paid for
Service repairs you paid for
Warranty-covered repairs
Other
Overall, how satisfied are you with this service experience?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very Dissatisfied
The following is a list of product and service items. How satisfied are you with on each item?
PRODUCT
Very Unsatisfied
Unsatisfied
Neutral
Satisfied
Very Satisfied
Not Applicable
Overall quality
Value
Purchase experience
Installation or first use experience
Usage experience
After purchase service (warranty, repair, help desk)
Compared to other [PRODUCT CATEGORY] that are available, would you say that [PRODUCT] is:
Much better
Somewhat better
About the same
Somewhat worse
Much worse
Don't know or never used
What is your marital status?
single
married
separated
divorced
widowed
Just approximately, which income category best describes your total annual household income?
under $25,000
$25,000 - $34,999
$35,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $119,999
over $120,000
Gender
Male
Female
Where do you live?
North Western United States
South Western United States
Mid Western United States
New England United States
Southern United States
South Eastern United States
Other
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