Surveys 2014 November M Marketing Research Topping Town

Marketing Research Topping Town

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Exit Survey

Hello: You are invited to participate in our survey about Topping Town's Frozen Yogurt marketing to students. It will take approximately 2-4 minutes to complete the questionnaire. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.  I Agree       * Gender    Female   Male       * Age   18-20   21-22   23-24   24+       * Have you ever been to Topping Town?   Yes   No       * If so, how many times have you been there?   0-2   2-5   6+       * If you have been to Topping Town before, who have you went with? (Select all that apply)?   Significant other   Friends   Family   Yoursef   Other         * Of the following 4 topics rate by importance so that your total is 100 points. Price Product Location Service 0 Values must add up to 100       * On the scale below how strongly do you believe that Topping Town has a large presence on Robert Morris University Campus? «Strongly Disagree Strongly Agree» 0 1 2 3 4 5 6 7 8 9 10     How important is it that they provide a student discount ?  * Importance   -     How important are the selection of flavors to you ? * Importance   -       * Do you believe that their punch card they offer is an effective way to attract customers? «Strongly Disagree Strongly Agree» 0 1 2 3 4 5 6 7 8 9 10       * Do you know about Topping Town's Social media pages?   Yes   No       * If so, how often do you view any of their social media pages?   0 times   1-3 times a week   3-5 times a week   1 time a month