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We hope you have had a good shopping/dining experience today at Miracle Mile Shops. Please help us make it even better by answering a few questions! We have a small token of appreciation for your time!
IMPORTANT: Terminate inteviews among three types of shoppers: 1) respondents who are less than 18 years of age; 2) respondents who work for any store, restaurant or entertainment venue at Miracle Mile Shops or as an employee of the Miracle Mile Shops management/marketing staff. HOWEVER, please note that we DO want to talk with employees/staff of the Planet Hollywood Resort or Casino, but only if they fall within the natural flow of your rotation - i.e. do not deliberately search out Planet Hollywood employees; 3) customers who have NOT finished their shopping/dining trip at Miracle Mile Shops today and are exiting the shops to their car/parking area, hotel, casino, street or other location. |
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| * Are you eighteen years of age or older? |
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| * Have you completed your shopping/dining visit at Miracle Mile Shops today and are you exiting the shops to your car/parking area, hotel, casino, street or some other location? |
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| * Do you work at a store, restaurant or entertainment venue at Miracle Mile Shops or as an employee of the Miracle Mile Shops management/marketing staff? (Interviewer: please note that we do want to talk with employees/staff of the Planet Hollywood resort or casino, but only if they fall within the natural flow of your rotation - i.e. do not deliberately search out Planet Hollywood employees) |
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| * Which of these descriptions best fits the purpose of your time in the Las Vegas area? |
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| * Which of the following best describes where you are from? |
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| What is your home zip code (or postal code)? (Enter zip or postal code or write-in country of origin for non-US/Canadian visitors) | | |
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| * May I ask where you are staying on this trip to Las Vegas? |
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| * How many times in the past 90 days have you visited here at Miracle Mile Shops including today? |
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| * How do you happen to be shopping here today? (Limit to one response if at all possible.) |
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| * Which if any of the following retail centers have you/do you plan to visit while in Las Vegas? You may give more than one answer. |
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| * In your opinion, which one of these centers stands out from the rest as being unique? |
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| * Given your tastes, store preferences and budget, which one of these centers best fits the way you like to shop for apparel, shoes & accessories for yourself and/or your family? |
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| * Which of the following most influenced you to visit Miracle Mile Shops? You may give more than one answer. |
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| * On a scale of 1-10, with 10 being the best, how do you rate Miracle Mile Shops on its blend of fashion retailers? |
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| * On a scale of 1-10, with 10 being the best, how do you rate the selection of restaurants at Miracle Mile Shops? |
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| * Which of the following stores and/or entertainment venues did you visit while you were here today? |
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| * How many stores and restaurants in total did you enter today? |
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| * In how many of those stores or restaurants did you make a purchase? |
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| * How much did you spend in total at Miracle Mile Shops today? |
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| * Of the amount you spent here today, how much was spent on food and drink? |
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| * Which one of the following best describes your personal attitude toward fashion and the way you dress? |
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| * Approximately how much did you spend in the past 12 months on yourself for apparel, shoes and accessories? |
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| * Approximately how much do you anticipate spending on computers and electronics over the next 12 months? |
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| * Which of the following best describes your personal approach to apparel, shoes and accessories shopping? |
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| * Which of the following do you regularly use to receive/research general shopping center sales information or coupons? You may give more than one answer. |
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| In the past 90 days, in which, if any, of the following online shopping activities have you participated while looking for apparel, shoes or fashion accessories?
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| In the past 90 days, how recently have you visited the fashion sites listed below?
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| Among the sites that you have visited (repeated below), how much did you spend on your most recent visit?
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| * Approximately how much do you spend per month on dining out? |
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| * Which if any of these entertainment types would make Miracle Mile Shops a better entertainment destination for you? You may give more than one answer. |
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| * Which, if any, of these stores would you like to see added to Miracle Mile Shops? You may give more than one answer. |
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| * Which, if any, of these stores would you like to see added to Miracle Mile Shops? You may give more than one answer. |
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| * Which of these restaurants would make Miracle Mile Shops a better shopping/dining destination for you? You may give more than one answer. |
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| * Which category best reflects your employment status? |
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| * Which of these categories best describes the highest level of education you have completed? |
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| * How long was your visit here at Miracle Mile Shops today? |
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| THESE LAST FEW QUESTIONS ARE ASKED TO HELP US CATEGORIZE ALL THE INFORMATION YOU HAVE GIVEN US. |
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| * Which of these categories best describes your age? |
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| * Which of these categories best describes your total household income before taxes? (Remember, all of your answers are held in strictest confidence.) |
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| Q36 INTERVIEWER STOP - END OF SURVEY: For each survey, it is important that you indicate the appropriate Location, Day and Time of survey below and then initial survey: |
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| * Please indicate Location of Interview below: |
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| * Please indicate Day of Interview: |
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| * Please indicate Time of Interview: |
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| * Please type interviewer initials: | | |
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