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* Do you, or does any member of your household, work for any of the following?
 
An advertising agency or PR firm
 
A company in the TV, radio, or movie industry
 
A marketing firm or department
 
A market research firm
 
A newspaper
 
A company that manufactures, distributes, or sells cars
 
A restaurant
 
None of the above
 
 
 
* Are you…?
 
Male
 
Female
 
 
 
* How old are you?
 
 
 
* Are you the parent of any children who currently live in your household?
 
Yes
 
No
 
 
 
* How many children ages 0-18 live in your household?
 
 
 
And of these how many are ages 2-12?
 
 
 
* How old is/are the child/children who live in your household?
 
2 years old
 
3 years old
 
4 years old
 
5 years old
 
6 years old
 
7 years old
 
8 years old
 
9 years old
 
10 years old
 
11 years old
 
12 years old

 
 
 
* Are you a licensed driver?
 
Yes
 
No
 
 
 
* Do you own a vehicle?
 
Yes
 
No
 
 
 
* Are you planning to buy a vehicle in the future?
 
Yes
 
No
 
 
 
* How soon do you think you will make that purchase?
 
Within the next month or two
 
In the next six months
 
In the next year
 
1+ years from now
 
2+ years from now
 
3+ years from now
 
4 years or more from now
 
 
 
* Do you think you will purchase your vehicle new or used?
 
New
 
Used
 
I’m not sure
 
 
 
* Please indicate the types of vehicles that are currently owned by you or other members of your household.
 
Coupe (2-door)
 
Minivan
 
Motorhome
 
Sedan (4-door)
 
Sports car
 
Station wagon
 
Subcompact
 
SUV
 
Truck
 
None of the Above

 
 
 
* Are any of these hybrid or electric vehicles?
 
Yes
 
No
 
 
 
* And which type of vehicle in your household do you primarily drive?
 
 
 
* Is your hybrid or electric?
 
Yes
 
No
 
 
 
* What year is your ?
 
 
 
* What type of vehicle did you drive before you started driving your ?
 
Coupe (2-door)
 
Minivan
 
Motorhome
 
Sedan (4-door)
 
Sports car
 
Station wagon
 
Subcompact
 
SUV
 
Truck
 
 
 
* What make and model is your minivan?
 
Chrysler Town and Country
 
Dodge Caravan
 
Honda Odyssey
 
Toyota Sienna
 
Other
 
 
 
 
And about how long ago did you acquire your ?
 
 
 
What color is your vehicle?
 
Red
 
Silver
 
Black
 
Blue
 
Green
 
Other
 
 
 
 
* Thinking back to when you purchased your minivan, what were the main reasons that you decided to get it?
   
 
 
 
* And why did you decide to get that particular make/model of minivan?
   
 
 
 
* Again, thinking about your , please select the top four reasons that you chose that minivan?
 
Popular with my friends
 
Reputation for reliability
 
Innovative tech features
 
Attractive design
 
Fits my lifestyle
 
Brand I trust
 
Good gas mileage
 
Cool to drive
 
Seating capacity/space for kids
 
Comfortable interior
 
Good value for the money
 
Good handling
 
Environmentally friendly
 
Sets the standard
 
Reputation for safety
 
Shows the world who I am

 
 
 
* Did you miss anything about your old car/vehicle when you started driving your minivan? Please explain.
   
 
 
 
* Where did you buy your minivan?
 
Dealership
 
Online Car Buying Service
 
Craig's List
 
From friend/acquaintance/family member
 
Other
 
 
 
 
* Thinking back to when you purchased your ${custom 1}, what were the main reasons that you selected that brand of vehicle?
   
 
 
 
* Again, thinking about your , please select the top four reasons that you chose this vehicle.
 
Seating capacity/space for the kids
 
Fits my lifestyle
 
Good handling
 
Good value for the money
 
Environmentally friendly
 
Shows the world who I am
 
Attractive design
 
Sets the standard
 
Reputation for reliability
 
Good gas mileage
 
Popular with my friends
 
Reputation for safety
 
Innovative tech features
 
Cool to drive
 
Brand I trust
 
Comfortable interior

 
 
Again, thinking back to when you purchased your , how much did each of the following influence your decision?
A lot A little Not at all
* Online reviews
* My spouse/partner
* Friends/co-workers
* Online/mobile advertising
* My child/children
* Salesperson
* Siblings/cousins
* Television advertising
* Mechanic
* Brand's social media
* My parents
 
 
Please indicate whether you have heard of the following vehicles.
Yes -- have heard of It No -- have not heard of it
* Honda Odyssey
* Chrysler Town and Country
* Toyota Sienna
* Dodge Caravan
 
 
Now please think about the Chrysler Town and Country.  We would like you to rate the Chrysler Town and Country on the following attributes.  Please note that you can agree completely, disagree completely, or use any of the scale points in the middle to indicate how you feel.
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Appealing design
* Unique design
* A brand I trust
* Safe
* Environmentally friendly
* Fun to drive
* Cool to drive
* Is popular with your friends
* Affordable
* Good handling
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Reliable
* Sets the standard
* Offers innovative tech features for me (navigation system, texting, wifi, etc.)
* Fits my lifestyle
* High quality vehicle
* Gets good gas mileage
* Offers excellent in-car entertainment for kids (DVD players, videogame adapters, etc.)
* Good value for the money
 
 
 
* Would you say that the Chrysler Town and Country is...
 
...for people younger than you
 
...for people about your age
 
...for people older than you
 
 
 
* Would you say that the Chrysler Town and Country is mostly...
 
...for men
 
...for women
 
 
Now please think about the Dodge Caravan.  We would like you to rate the Dodge Caravan on the following attributes.  Please note that you can agree completely, disagree completely, or use any of the scale points in the middle to indicate how you feel.
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Safe
* Affordable
* Fun to drive
* Offers excellent in-car entertainment for kids (DVD players, videogame adapters, etc.)
* Unique design
* Good value for the money
* High quality vehicle
* Fits my lifestyle
* Good handling
* Environmentally friendly
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Is popular with your friends
* Appealing design
* Sets the standard
* Offers innovative tech features for me (navigation system, texting, wifi, etc.)
* Gets good gas mileage
* A brand I trust
* Cool to drive
* Reliable
 
 
 
* Would you say that the Dodge Caravan is...
 
...for people younger than you
 
...for people about your age
 
...for people older than you
 
 
 
* Would you say that the Dodge Caravan is mostly...
 
...for men
 
...for women
 
 
Now please think about the Honda Odyssey.  We would like you to rate the Honda Odyssey on the following attributes.  Please note that you can agree completely, disagree completely, or use any of the scale points in the middle to indicate how you feel.
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Affordable
* High quality vehicle
* Appealing design
* Sets the standard
* Offers innovative tech features for me (navigation system, texting, wifi, etc.)
* Unique design
* A brand I trust
* Fits my lifestyle
* Offers excellent in-car entertainment for kids (DVD players, videogame adapters, etc.)
* Gets good gas mileage
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Environmentally friendly
* Good value for the money
* Good handling
* Cool to drive
* Is popular with your friends
* Reliable
* Safe
* Fun to drive
 
 
 
* Would you say that the Honda Odyssey is...
 
...for people younger than you
 
...for people about your age
 
...for people older than you
 
 
 
* Would you say that the Honda Odyssey is mostly...
 
...for men
 
...for women
 
 
Now please think about the Toyota Sienna.  We would like you to rate the Toyota Sienna on the following attributes.  Please note that you can agree completely, disagree completely, or use any of the scale points in the middle to indicate how you feel.
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Gets good gas mileage
* Appealing design
* Affordable
* Sets the standard
* Reliable
* Good handling
* Safe
* Good value for the money
* Fits my lifestyle
* Environmentally friendly
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Fun to drive
* Offers innovative tech features for me (navigation system, texting, wifi, etc.)
* A brand I trust
* Offers excellent in-car entertainment for kids (DVD players, videogame adapters, etc.)
* Unique design
* Is popular with your friends
* Cool to drive
* High quality vehicle
 
 
 
* Would you say that the Toyota Sienna is...
 
...for people younger than you
 
...for people about your age
 
...for people older than you
 
 
 
* Would you say that the Toyota Sienna is mostly...
 
...for men
 
...for women
 
 
 
For quality control purposes please select four below.
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
 
 
* How do you feel when you drive your minivan?
   
 
 
 
* Is there anything that you particularly like about your minivan? Please explain.
   
 
 
 
* Is there anything that you particularly dislike or would change about your minivan?
   
 
 
 
* What kind of people drive minivans?
   
 
 
 
* What kind of people drive minivans?
   
 
 
 
* Can you ever see yourself driving a minivan? Why or why not?
   
 
 
 
* Is there anything that you particularly like about minivans? Please explain.
   
 
 
 
* Is there anything that you particularly dislike or would change about minivans? Please explain.
   
 
 
Now thinking about driving in general, please rate how much you agree with each of the following statements and note that you can agree completely, disagree completely, or use any of the scale points in between to show how you feel. 
Disagree completely (1) (2) (3) (4) Agree completely (5)
* I think driving is fun
* I wish that I could borrow a car/vehicle when I need one and not have to buy one
* My car/vehicle is an extension of myself
* It's important to me to drive a vehicle that is environmentally friendly
* It's most important to drive something that I like
* My car/vehicle helps me to create memories
* It's more important to me to have a car/vehicle that's good for kids than one that I love
* It's important to me that I drive a cool car/vehicle
* My car/vehicle gives me freedom
* It's important to me that my car/vehicle has an excellent reputation for safety
Disagree completely (1) (2) (3) (4) Agree completely (5)
* It's most important to drive something that's easy and convenient to transport kids
* I would be happy with a car that drives itself
* It's important to me to drive a car/vehicle made by a brand I trust
* My car/vehicle says something important about me
* I would like to live in a world without cars
* It's important to me that my car/vehicle has unique styling/design
* I love what I drive
 
 
We would like to know a little bit more about your car experience.

Please note that you can agree completely, disagree completely, or use any of the scale points in the middle to indicate how you feel.
Disagree completely (1) (2) (3) (4) Agree completely (5)
* I wish I could interact more with kids in the car
* I have a nickname for my car
* I spend a lot of time in my vehicle listening to music, reading, eating and waiting for my kids at school, sports practices and other activities
* I am embarrassed to drive adults in my car/vehicle be it's usually a mess
 
 
How often do you use your vehicle for the following kinds of trips?
Never (1) (2) (3) (4) All the time (5)
* Commuting to work
* Escaping from the daily routine
* School drop offs/pick ups
* Road trips
* Shuttling kids to activities and sports
* Shopping and errands
 
 
 
* Now please think about your dream vehicle, the one you could drive if you could drive anything. What make and model would it be?
   
 
 
 
* Please describe what your dream vehicle would look like. What features would it have? Please give as much detail as possible.
   
 
 
How important are the following features to you in a vehicle?
Not important at all (1) (2) (3) (4) Must have (5)
* Removable or fold-down seats
* Good handling
* Power operated tailgate
* Attractive styling
* Power sliding doors
* Two or more rows of seating in back
* Tray tables
* Innovative storage (for groceries, backpacks, etc.)
* Leather seats
* Reading lights
* Back up camera
* On-board entertainment (DVD's/video and gaming, etc.) for kids
* Built in vacuum
* Texting, Bluetooth and other innovative tech features
 
 
 
* Thinking about the future, say ten years from now, do you think that “getting around” will be the same or almost the same?
 
Yes
 
No
 
 
 
* Again, thinking about ten years from now, do you think that MPG will be a relevant metric?
 
Yes
 
No
 
 
 
* What do you think the average MPG will be ten years from now?
   
 
 
 
* Which car or other type of company do you think will offer the most interesting and relevant advancements in transportation over the next ten years?
 
Audi
 
BMW
 
Cadillac
 
Chevrolet
 
Chrysler
 
Dodge
 
Ford
 
Google
 
Honda
 
Hyndai
 
Tesla
 
Toyota
 
Volkswagen
 
A tech company that does not exist yet
 
Other
 
 
 
 
* Thinking about the next vehicle that you plan to purchase as your primary vehicle, what kind of vehicle do you think it will be?
 
Coupe (2-door)
 
Minivan
 
Motorhome
 
Sedan (4-door)
 
Sports car
 
Station wagon
 
Subcompact
 
SUV
 
Truck
 
Other
 
 
 
 
* And do you think it will be an electric or hybrid vehicle?
 
Yes
 
No
 
Not sure
 
 
 
* How soon do you think you will purchase a new primary vehicle?
 
Within the next month or two
 
In the next six months
 
In the next year
 
1+ years from now
 
2+ years from now
 
3+ years from now
 
4 years or more from now
 
 
 
* Do you think you will purchase your next primary vehicle new or used?
 
New
 
Used
 
I’m not sure
 
 
How likely will you be to consider vehicles from the following countries when you make your purchase?
Definitely would not consider (1) (2) (3) (4) Definitely would consider
* Korea
* Japan
* Germany
* USA
 
 
Now we have just a few questions about car companies in general.  Please indicate whether you have ever heard of the following car companies.
Yes -- have heard of it No -- have not heard of it
* Audi
* BMW
* Cadillac
* Chevrolet
* Chrysler
* Dodge
* Ford
* Honda
* Hyundai
* Tesla
* Toyota
* Volkswagen
 
 
Now please think about Audi.  We would like you to rate Audi on the following attributes.  Please note that you can agree completely, disagree completely, or use any of the scale points in the middle to indicate how you feel.
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Offers excellent in-car entertainment for kids (DVD players, videogame adapters, etc.)
* Safe
* Affordable
* Gets good gas mileage
* High quality vehicle
* Good value for the money
* Unique design
* Cool to drive
* Fun to drive
* Environmentally friendly
Disagree completely (1) (2) (3) (4) Agree completely (5)
* A brand I trust
* Appealing design
* Good handling
* Fits my lifestyle
* Sets the standard
* Reliable
* Is popular with your friends
* Offers innovative tech features for me (navigation system, texting, wifi, etc.)
 
 
Now please think about BMW.  We would like you to rate BMW on the following attributes.  Please note that you can agree completely, disagree completely, or use any of the scale points in the middle to indicate how you feel.
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Good value for the money
* Cool to drive
* Safe
* Reliable
* A brand I trust
* Is popular with your friends
* Sets the standard
* Environmentally friendly
* Unique design
* Appealing design
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Fun to drive
* Fits my lifestyle
* Gets good gas mileage
* Affordable
* Offers innovative tech features for me (navigation system, texting, wifi, etc.)
* Offers excellent in-car entertainment for kids (DVD players, videogame adapters, etc.)
* Good handling
* High quality vehicle
 
 
Now please think about Cadillac.  We would like you to rate Cadillac on the following attributes.  Please note that you can agree completely, disagree completely, or use any of the scale points in the middle to indicate how you feel.
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Environmentally friendly
* Gets good gas mileage
* Affordable
* Good value for the money
* Fun to drive
* Offers innovative tech features for me (navigation system, texting, wifi, etc.)
* Good handling
* Reliable
* Appealing design
* Safe
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Fits my lifestyle
* Unique design
* Offers excellent in-car entertainment for kids (DVD players, videogame adapters, etc.)
* A brand I trust
* High quality vehicle
* Cool to drive
* Is popular with your friends
* Sets the standard
 
 
Now please think about Chevrolet.  We would like you to rate Chevrolet on the following attributes.  Please note that you can agree completely, disagree completely, or use any of the scale points in the middle to indicate how you feel.
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Fits my lifestyle
* Reliable
* Affordable
* Fun to drive
* Good handling
* Environmentally friendly
* Offers innovative tech features for me (navigation system, texting, wifi, etc.)
* Unique design
* Is popular with your friends
* High quality vehicle
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Cool to drive
* Safe
* Gets good gas mileage
* Good value for the money
* Appealing design
* Sets the standard
* Offers excellent in-car entertainment for kids (DVD players, videogame adapters, etc.)
* A brand I trust
 
 
Now please think about Chrysler.  We would like you to rate Chrysler on the following attributes.  Please note that you can agree completely, disagree completely, or use any of the scale points in the middle to indicate how you feel.
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Appealing design
* Sets the standard
* High quality vehicle
* Fun to drive
* Good value for the money
* Environmentally friendly
* Fits my lifestyle
* Offers innovative tech features for me (navigation system, texting, wifi, etc.)
* Gets good gas mileage
* Reliable
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Is popular with your friends
* Good handling
* Safe
* Affordable
* A brand I trust
* Offers excellent in-car entertainment for kids (DVD players, videogame adapters, etc.)
* Cool to drive
* Unique design
 
 
Now please think about Dodge.  We would like you to rate Dodge on the following attributes.  Please note that you can agree completely, disagree completely, or use any of the scale points in the middle to indicate how you feel.
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Is popular with your friends
* Unique design
* A brand I trust
* Fits my lifestyle
* Safe
* Sets the standard
* Good value for the money
* Offers excellent in-car entertainment for kids (DVD players, videogame adapters, etc.)
* Gets good gas mileage
* Offers innovative tech features for me (navigation system, texting, wifi, etc.)
Disagree completely (1) (2) (3) (4) Agree completely (5)
* High quality vehicle
* Cool to drive
* Affordable
* Environmentally friendly
* Appealing design
* Good handling
* Reliable
* Fun to drive
 
 
Now please think about Ford.  We would like you to rate Ford on the following attributes.  Please note that you can agree completely, disagree completely, or use any of the scale points in the middle to indicate how you feel.
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Offers excellent in-car entertainment for kids (DVD players, videogame adapters, etc.)
* Sets the standard
* Is popular with your friends
* Good value for the money
* A brand I trust
* Offers innovative tech features for me (navigation system, texting, wifi, etc.)
* Reliable
* Fits my lifestyle
* Unique design
* Fun to drive
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Gets good gas mileage
* Safe
* Environmentally friendly
* Appealing design
* Affordable
* High quality vehicle
* Cool to drive
* Good handling
 
 
Now please think about Honda.  We would like you to rate Honda on the following attributes.  Please note that you can agree completely, disagree completely, or use any of the scale points in the middle to indicate how you feel.
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Safe
* Unique design
* Gets good gas mileage
* Reliable
* Cool to drive
* Environmentally friendly
* Is popular with your friends
* Good value for the money
* Fits my lifestyle
* Sets the standard
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Affordable
* A brand I trust
* Appealing design
* Offers innovative tech features for me (navigation system, texting, wifi, etc.)
* Good handling
* High quality vehicle
* Fun to drive
* Offers excellent in-car entertainment for kids (DVD players, videogame adapters, etc.)
 
 
Now please think about Hyundai.  We would like you to rate Hyundai on the following attributes.  Please note that you can agree completely, disagree completely, or use any of the scale points in the middle to indicate how you feel.
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Is popular with your friends
* Cool to drive
* Environmentally friendly
* Safe
* Fits my lifestyle
* High quality vehicle
* Sets the standard
* Fun to drive
* Reliable
* Good handling
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Good value for the money
* Offers excellent in-car entertainment for kids (DVD players, videogame adapters, etc.)
* Offers innovative tech features for me (navigation system, texting, wifi, etc.)
* Unique design
* Gets good gas mileage
* Affordable
* Appealing design
* A brand I trust
 
 
Now please think about Tesla.  We would like you to rate Tesla on the following attributes.  Please note that you can agree completely, disagree completely, or use any of the scale points in the middle to indicate how you feel.
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Gets good gas mileage
* Sets the standard
* Cool to drive
* High quality vehicle
* Unique design
* Affordable
* Good value for the money
* Safe
* Is popular with your friends
* Appealing design
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Offers excellent in-car entertainment for kids (DVD players, videogame adapters, etc.)
* Fits my lifestyle
* Fun to drive
* Environmentally friendly
* A brand I trust
* Offers innovative tech features for me (navigation system, texting, wifi, etc.)
* Reliable
* Good handling
 
 
Now please think about Toyota.  We would like you to rate Toyota on the following attributes.  Please note that you can agree completely, disagree completely, or use any of the scale points in the middle to indicate how you feel.
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Reliable
* Good value for the money
* Environmentally friendly
* Fun to drive
* Sets the standard
* Affordable
* Cool to drive
* Safe
* Offers excellent in-car entertainment for kids (DVD players, videogame adapters, etc.)
* Is popular with your friends
Disagree completely (1) (2) (3) (4) Agree completely (5)
* High quality vehicle
* Fits my lifestyle
* Gets good gas mileage
* A brand I trust
* Appealing design
* Offers innovative tech features for me (navigation system, texting, wifi, etc.)
* Unique design
* Good handling
 
 
Now please think about Volkswagen.  We would like you to rate Volkswagen on the following attributes.  Please note that you can agree completely, disagree completely, or use any of the scale points in the middle to indicate how you feel.
Disagree completely (1) (2) (3) (4) Agree completely (5)
* Environmentally friendly
* Offers innovative tech features for me (navigation system, texting, wifi, etc.)
* Cool to drive
* Good handling
* Sets the standard
* Affordable
* Fun to drive
* Fits my lifestyle
* A brand I trust
* Appealing design
Disagree completely (1) (2) (3) (4) Agree completely (5)
* High quality vehicle
* Offers excellent in-car entertainment for kids (DVD players, videogame adapters, etc.)
* Safe
* Is popular with your friends
* Unique design
* Reliable
* Gets good gas mileage
* Good value for the money
 
 
Now please think about the following four minivans: Chrysler Town and Country, Dodge Caravan, Honda Odyssey, Toyota Sienna.  How likely would you be to consider each of these four minivans for your next primary vehicle purchase?
Definitely would not consider (1) (2) (3) (4) Definitely would consider (5)
* Chrysler Town and Country
* Dodge Caravan
* Honda Odyssey
* Toyota Sienna
 
 
Now please think about the car/vehicle brands that we asked you about earlier.  How likely would you be to consider each of these car/vehicle brands for your next primary vehicle purchase?
Definitely would not consider (1) (2) (3) (4) Definitely would consider (5)
* Audi
* BMW
* Cadillac
* Chevrolet
* Chrysler
* Dodge
* Ford
* Honda
* Hyundai
* Tesla
* Toyota
* Volkswagen
 
 
 
* How does your family watch TV shows and movies at home? Please check all that apply.
 
Regular TV
 
Cable / Satellite
 
Amazon Prime
 
Netflix
 
Other
 

 
 
 
* How would you describe the area in which you live?
 
Urban
 
Suburban
 
Rural
 
 
 
* What is the highest level of education you have achieved?
 
High School
 
Some college
 
College graduate
 
Graduate school
 
 
 
* Which of the following categories best describes your ethnicity?
 
African American/Black
 
Hispanic/Latino
 
Asian
 
Pacific Islander
 
White/Caucasian
 
Other
 
 
 
 
* What is your annual household income?
 
<$50,000
 
$50,000 – 75,999
 
$76,000 – 100,999
 
$101,000- 125,999
 
$126,000 – 149,999
 
>$150,000
 
 
 
* What is your zip code?
   
 
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