1. Surveys
  2. 2014
  3. October
  4. N
  5. New one for Saif
0%
Exit Survey
 
 
Thinking about your typical mall journey, which of the following steps do you consider to be the most important to you? [Read the steps in order and record the four most important steps]
Steps:
 
A. I look for information about my options and decide on the mall that I would like to visit
 
B. I plan my visit to the mall
 
C. I travel to the mall location
 
D. I arrive at the mall
 
E. I find my way to the mall entrance
 
F. I enter the mall and access services that help me on my journey
 
G. I need to locate the place that I want to visit at the mall
 
H. I navigate to the place that I want to reach
 
I. I utilize the available mall facilities
 
J. I find the place that I need to visit
 
K. I have done what I wanted to do so I find my way to the mall exit
 
L. I leave the mall
 
M. I travel to my next destination
 
N. I share my experience

 
 
A. 1. When you need to look for information about your different mall options, using a rating from 1 to 10,where 1 is , and 10 is [Very Important], what level of importance do you place on the following information sources?
Not at all important
1 2 3 4 5 6 7 8 9 10
Website
Tradition Advertising (TV, newspaper, radio)
Digital Advertising (internet)
Social Media
Mobile App
Word of Mouth
Hotel Services
Outdoor Signage
Telephone calls to mall operators
Emails to mall operators
 
 
 
Please click on continue
 
 
Website
 
 
For Traditional Media (TV, newspaper, radio)
1 2 3 4 5 6 7 8 9 10
Overall design
Usefulness of mall information
Influence of mall information on your decision
 
 
For Digital Media (internet / online / SMS)
1 2 3 4 5 6 7 8 9 10
Overall design
Usefulness of mall information
Influence of mall information on your decision
 
 
For Social Media
1 2 3 4 5 6 7 8 9 10
Availability of social media presence
Level of activity
Speed of response
Usefulness of mall information
Influence of mall information on your decision
 
 
 
Seperator
 
 
B. When you plan your visit to the mall, using a rating from 1 to 10, where 1 is and 10 is,what level of importance do you place on the following information sources to help you planyour mall visit?
1 2 3 4 5 6 7 8 9 10
Website
Social Media
Mobile App
Word of Mouth
Hotel Services
Telephone calls to mall operators
Emails to mall operators
 
 
 
Please click here to continue
 
 
B. When you plan your visit to the mall, using a rating from 1 to 10, where 1 is and 10 is,what level of importance do you place on the following information sources to help you planyour mall visit?