Surveys 2015 May Q QuestionPro : Retail In-Store Purchase Intent: Ret

QuestionPro : Retail In-Store Purchase Intent: Ret

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Exit Survey

When was your most recent purchase from [COMPANY A]?   Less than 1 month ago   1 - 3 months ago   4 - 6 months ago   7 months to a year ago   More than a year ago       Which of the following items have you purchased from [COMPANY A] in the past year? Select all that apply.   Jeans/pants   Skirt   Top/tee   Sweater   Outerwear   Shoes   Accessory   I have not purchased any of these items in the past year   Other         If you have NOT purchased a product from {COMPANY A} within the past year, which statement best explains why?   I haven't needed any product similar to the one I bought before   I wasn't satisfied with the quality of {COMPANY A's} product   I wasn't satisfied with the quality of my previous purchase experience   Shopping at {COMPANY A} is not convenient for me   {COMPANY A} does not have what I am looking for   {COMPANY A's} products are too expensive   Don't know/haven't thought about it   Other         Which of the following explains why you made your most recent purchase?   For myself   For my child   As a gift for a friend   Other         How did you make your most recent purchase?   Online   By phone   By mail/catalogue   In-person/in-store   Through a dealer   Other         We are introducing a new product, {ENTER NEW PRODUCT NAME AND DESCRIPTION}. How interested would you be in purchasing this item?   Very interested   Somewhat interested   Neutral   Somewhat uninterested   Very uninterested       What would be an appropriate price range for this product?   {PRICE RANGE 1}   {PRICE RANGE 2}   {PRICE RANGE 3}   {PRICE RANGE 4}   {PRICE RANGE 5}   I would not pay for this product       Is there anything that does not appeal to you about this product? If so, what?       Is there another attribute that you would like to see? If so, what?       Please indicate your gender.   Male   Female   Prefer not to answer       Which of the following includes your age?   Younger than 18   18 - 24   25 - 34   35 - 44   45 - 54   55 - 64   65 or older   Prefer not to answer       What is the highest level of education you have completed?   Some high school   High school graduate   Some college   College graduate   Any post-graduate work   Prefer not to answer       Which of the following categories includes the total annual income of your household before taxes?   Under $15,000   $15,000 - $29,999   $30,000 - $44,999   $45,000 - $59,999   $60,000 - $74,999   $75,000 - $89,999   $90,000 or more   Prefer not to answer       Do you have children under the age of 18?   Yes   No       Please share any additional comments for improvements.