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Hello:

You are invited to participate in our survey about a business prospect in the organic foods industry. In this survey, approximately 100 people will be asked to complete a survey that asks questions about your health food preferences. It will take approximately 5 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact brooke leiberman or ben gerber or by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
Favorite Drink...
 
Pepsi
 
I am thirsting for somthing w/ o so much sugar!
 
Mountain Dew
 
Coke
 
 

I try to make healthy choices
 
No
 
Yes
 
 

If I had the choice I would choose a health food over candy.
 
Most of the time
 
All of the time
 
None of the time
 
I don't always have access to this option
 
 

I shop at stores like Wholefoods, Trader Joes, GNC, Coops, etc.
 
Yes
 
No
 
Maybe
 
 
Do you think mass availablity will help
makes these products more marketable to the average obese or overweight american consumer such as a person in corporate america
that is only offered the typical quick snack food of chips, pop and candy at there place of work?
 
Yes
 
No
 
 

What would you buy from a soda machine if you had the choice?
 
Regular soda pop
 
Diet soda pop
 
Water
 
 

What would you buy from a soda machine if you had the choice?
 
Fruit juice (regular)
 
Fruit juice (organic)
 
neither
 
 
 
 

What would you buy from a soda machine if you had the choice?
 
Odwalla
 
Soy drinks
 
organic milk
 
Pom
 
natural soda
 
all of the above and more!
 
 
 

I would pay a premium for these products
 
Yes
 
No
 
 

I would choose if given the choice
 
none of the above
 
energy bars
 
diet/weight loss bars
 
healthy snack
 
 

I would be more likely to buy a product from a store that is made from all recycled materials
 
Yes
 
No
 
 

I give money to charity or I would give money if I had some spare change
 
Yes
 
No
 
 

I would most likely buy junk food because..
 
I don't eat ANY candy
 
I buy it at the grocery store w/ groceries
 
I buy it at the movies/coffe shop/dessert
 
when it is the only thing available
 
 
 
Additional Comments/Suggestions for improvement
   
 
Please contact [email protected] if you have any questions regarding this survey.
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