Shoppers Drug Mart / Pharmaprix

* Where do you currently shop for Drug, Health and Beauty products?

Shoppers Drug Mart(Pharmaprix in Quebec)

Jean Coutu

Pharmaplus

Uniprix

Familiprix

Other

* How often do you use the loyalty programs you sign up for?

Always - I make sure I have the card on me before going to the store / location

Whenever I have it on me

Never

Only when the clerk ask me if i have a loyalty card

How long have you shopped at Shoppers Drug Mart/Pharmaprix for?

How often do you shop at Shoppers Drug Mart/Pharmaprix?

Once a week or more often

2 to 3 times a month

Once a month

Every 2-3 months

2-3 times a year

Once a year or less often

Do not use

What products do you mainly buy at Shoppers Drug Mart/Pharmaprix?

Prescription drugs

Over the counter drugs

Makeup

Everyday essentials (ex: toilet paper)

Bath andBody products (ex: soap, sham[pp)

Hair products(ex: shampoo, conditioner)

Food/Drink

Grooming essentials (ex: nailpolish remover)

Other

* Do you normally buy national brands or store brands?

National Brands

Store Brands

Both

* Name some brands that you buy at Shoppers Drug Mart/Pharmaprix?

* Are you encouraged to purchase products, depending on their bonus points system?

Yes

No

Sometimes

Don't know what bonus points are

* Have you ever bought a Life Brand product?

Yes

No

Not sure

* What made you buy it?

* Would you buy it again?

Yes

No

Maybe

* If regular brands no longer had fixed bonus points (ie: additional 50 points), but "variable points" (ie: 5x bonus points)would this change your view of the bonus points system at Pharmaprix?

Yes - positively

Yes - negatively

No - neutral

Maybe

* If a Life product (Pharmaprix's store-brand) such as a shampoo or bath gel was cheaper, and had more reward points than another product such as Dove Shampoo, which one would you buy?

Life Brand Product

Dove Brand (or other National Brand)

Not sure

* If a Life product such as toilet paper or bandages was cheaper, and had more reward points than another product such as the Band-Aid brand, which one would you buy?

Life Brand

Band-Aid Brand (or other National Brand)

Not sure

* What was your opinion about the brand?

In which age bracket do you fall?

Indicate your marital status.

Single

Married

Widowed

Divorced

Please indicate your approximate yearly household income before taxes.

Under $25,000

$25,001 - $49,999

$50,000 - $74,999

$75,000 - $99,999

$100,000 -$149,999

$150,000 and over