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2005
May
S
Sport Marketing
Sport Marketing
0%
*
How many years have you worked in the sports marketing industry? (tick one only)
0 -3 years
3 - 5 years
5 - 10 years
10+ years
What best describes your highest level of education? (tick one only)
Some secondary
Completed secondary schooling
TAFE (certificate/diploma)
Other college (certificate/diploma)
University (Undergraduate)
University (Postgraduate)
Other
*
Rank the following in terms of how important you think they are in achieving your marketing department’s objectives? (1 is the most important, 2 next importance down to 6 least importance)
Marketing & Action Plan for one year
-- Select --
Marketing & Strategy Plan for the next 3 years
-- Select --
Market research
-- Select --
Understanding your target market and knowing who they are and how to reach them
-- Select --
Having a team/sport/athelete that is competitive (making the finals)
-- Select --
Having the resources (human and financial) to implement marketing campaigns
-- Select --
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
*
For selling season seats and memberships, television advertising is the most effective marketing technique
*
For selling season seats and memberships, radio advertising is the most effective marketing technique
*
For selling season seats and memberships, newspaper advertising is the most effective marketing technique
*
For selling season seats and memberships, direct mail advertising is the most effective marketing technique
*
For selling season seats and memberships, email advertising is the most effective marketing technique
*
For selling season seats and memberships, website advertising is the most effective marketing technique
*
For selling season seats and memberships, partial season packages is the most effective marketing technique
*
For selling season seats and memberships, telemarketing is the most effective marketing technique
*
For selling season seats and memberships, word of mouth is the most effective marketing technique
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
*
For selling sponsorships, television advertising is the most effective marketing technique
*
For selling sponsorships, radio advertising is the most effective marketing technique
*
For selling sponsorships, newspaper advertising is the most effective marketing technique
*
For selling sponsorships, direct mail advertising is the most effective marketing technique
*
For selling sponsorships, email advertising is the most effective marketing technique
*
For selling sponsorships, website advertising is the most effective marketing technique
*
For selling sponsorships, part season sponsorship packages is the most effective marketing technique
*
For selling sponsorships, telemarketing is the most effective marketing technique
*
For selling sponsorships, word of mouth is the most effective marketing technique
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
*
For selling merchandise, television advertising is the most effective marketing technique
*
For selling merchandise, radio advertising is the most effective marketing technique
*
For selling merchandise, newspaper advertising is the most effective marketing technique
*
For selling merchandise, direct mail advertising is the most effective marketing technique
*
For selling merchandise, email advertising is the most effective marketing technique
*
For selling merchandise, website advertising is the most effective marketing technique
*
For selling merchandise, special offer advertising is the most effective marketing technique
*
For selling merchandise, telemarketing is the most effective marketing technique
*
For selling merchandise, word of mouth is the most effective marketing technique
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
*
For selling home game or event tickets, television advertising is the most effective marketing technique
*
For selling home game or event tickets, radio advertising is the most effective marketing technique
*
For selling home game or event tickets, newspaper advertising is the most effective marketing technique
*
For selling home game or event tickets, direct mail advertising is the most effective marketing technique
*
For selling home game or event tickets, email advertising is the most effective marketing technique
*
For selling home game or event tickets, website advertising is the most effective marketing technique
*
For selling home game or event tickets, group specials is the most effective marketing technique
*
For selling home game or event tickets, telemarketing is the most effective marketing technique
*
For selling home game or event tickets, word of mouth is the most effective marketing technique
Please contact
[email protected]
if you have any questions regarding this survey.
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