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Hello,

we are Year 2 students of Public Relations and Advertising of the Hong Kong Baptist University. We are conducting a survey on the attitudes of the public's towards the men's beauty services. Please help us complete this survey.

Thank you!
 
 

Your gender is:
 
Male
 
Female
 
 

In your mind, what kind(s) of service is(are) provided in men's beauty services?
 
Trimming ¥h¯×
 
Toning ½m½u±ø
 
Tanning ¤W¦â
 
Double Chin & Eye Bags Removal ¥h±¼²´³U¡BÂù¤U¤ÚÀøµ{
 
Wrinkles & Freckles Removal ±m¥ú¹à½§
 
Acne, Pimples & Warts Removal ®Úªv·t½H
 
Permanent Hair Removal ¥Ã¤[²æ¤ò

 
 

As a man, which of the following beauty services do you accept to have a trial?
 
Trimming ¥h¯×
 
Toning ½m½u±ø
 
Tanning ¤W¦â
 
Double Chin & Eye Bags Removal ¥h±¼²´³U¡BÂù¤U¤ÚÀøµ{
 
Wrinkles & Freckles Removal ±m¥ú¹à½§
 
Acne, Pimples & Warts Removal ®Úªv·t½H
 
Permanent Hair Removal ¥Ã¤[²æ¤ò

 
 

Will you try men's beauty services?
 
Yes
 
No
 
 

Which of the following services will you try? (you can choose more than one)
 
Trimming ¥h¯×
 
Toning ½m½u±ø
 
Tanning ¤W¦â
 
Double Chin & Eye Bags Removal ¥h±¼²´³U¡BÂù¤U¤ÚÀøµ{
 
Wrinkles & Freckles Removal ±m¥ú¹à½§
 
Acne, Pimples & Warts Removal ®Úªv·t½H
 
Permanent Hair Removal ¥Ã¤[²æ¤ò

 
 

For what reason(s) you refuse to try the men's beauty services? (you can choose more than one)
 
Price is too high
 
Tease from other people
 
Insufficient time
 
No such need
 
Fail to find a credible or suitable company that provides the services
 
Other(please specify)
 

 
 

Please rank the following items according to their importance in your life(1-most, 5-least):
Career
Family
Appearance
Health
Love
 
 

The degree of your incentive to change your body shape (1-highest; 5-lowest):
 
1
 
2
 
3
 
4
 
5
 
 

What is(are) the consideration(s) of your decision in changing your body shape? (you can choose more than one)
 
Price
 
Time
 
Location
 
Others' comment
 
Brand's credibility
 
Other(please specify)
 

 
 

What method(s) will you use to change your body shape? (you can choose more than one)
 
Exercising
 
Dieting
 
Joining fitness club
 
Hiring consultant
 
Taking medicine
 
Other(please specify)
 

 
 

What do you think about male using men's beauty services?
 
They are gay
 
They are smart
 
They concern their health much
 
They are rich
 
Other (please specify)
 

 
 

Have you ever heard of the following companies?
 
California Fitness Centre
 
Physical Fitness & Beauty µÎ¾A³ù
 
Waterfall Gym
 
Mence Beauty
 
Other (please specify)
 

 
 

What is(are) your source(s) to get the information of Mence Beauty? (you can choose more than one)
 
TV
 
Magazines
 
Newspapers
 
Outdoor advertising
 
Peer (Word of mouth)
 
Other (please specify)
 

 
 

Do you know what service(s) below is(are) provided by Mence Beauty? (you can choose more than one)
 
Trimming ¥h¯×
 
Toning ½m½u±ø
 
Tanning ¤W¦â
 
Double Chin & Eye Bags Removal ¥h±¼²´³U¡BÂù¤U¤ÚÀøµ{
 
Wrinkles & Freckles Removal ±m¥ú¹à½§
 
Acne, Pimples & Warts Removal ®Úªv·t½H
 
Permanent Hair Removal ¥Ã¤[²æ¤ò

 
 

Please rank the following companies according to your degree of likeness to try their services(1-most likely; 4-least likely):
California Fitness Centre
Physical Fitness & Beauty µÎ¾A³ù
Waterfall Gym
Mence Beauty
 
 

Would you like to get more information about Mence Beauty?
 
Yes
 
No
 
 

In your mind, what kind(s) of service is(are) provided in men's beauty services?
 
Trimming ¥h¯×
 
Toning ½m½u±ø
 
Tanning ¤W¦â
 
Double Chin & Eye Bags Removal ¥h±¼²´³U¡BÂù¤U¤ÚÀøµ{
 
Wrinkles & Freckles Removal ±m¥ú¹à½§
 
Acne, Pimples & Warts Removal ®Úªv·t½H
 
Permanent Hair Removal ¥Ã¤[²æ¤ò

 
 

As a female, which of the following beauty services do you accept men to have a trial?
 
Trimming ¥h¯×
 
Toning ½m½u±ø
 
Tanning ¤W¦â
 
Double Chin & Eye Bags Removal ¥h±¼²´³U¡BÂù¤U¤ÚÀøµ{
 
Wrinkles & Freckles Removal ±m¥ú¹à½§
 
Acne, Pimples & Warts Removal ®Úªv·t½H
 
Permanent Hair Removal ¥Ã¤[²æ¤ò

 
 

Will you encourage your male friends or lovers to try men's beauty services?
 
Yes
 
No
 
 

Which of the following services you will encourage them to try? (you can choose more than one)
 
Trimming ¥h¯×
 
Toning ½m½u±ø
 
Tanning ¤W¦â
 
Double Chin & Eye Bags Removal ¥h±¼²´³U¡BÂù¤U¤ÚÀøµ{
 
Wrinkles & Freckles Removal ±m¥ú¹à½§
 
Acne, Pimples & Warts Removal ®Úªv·t½H
 
Permanent Hair Removal ¥Ã¤[²æ¤ò

 
 

For what reason(s) you refuse to encourage them to try the men's beauty services? (you can choose more than one)
 
Price is too high
 
Tease from other people
 
Insufficient time
 
No such need
 
Fail to find a credible or suitable company that provides the services
 
Other )please specify)
 

 
 

What makes a man attractive? (Please rank the following in terms of the importance: 1-most important; 4-least important)
Good in appearance
Wealthy
Good in personalities
Powerful
 
 

What do you think about male using men's beauty services?
 
They are gay
 
They are smart
 
They concerns their health much
 
They are rich
 
Other (please specify)
 

 
 

Have you ever heard of the following companies?
 
California Fitness Centre
 
Physical Fitness & Beauty µÎ¾A³ù
 
Waterfall Gym
 
Mence Beauty
 
Other (please specify)
 

 
 

What is(are) your source(s) to get the information of Mence Beauty? (you can choose more than one)
 
TV
 
Magazines
 
Newspapers
 
Outdoor advertising
 
Peer (Word of mouth)
 
Other (please specify)
 

 
 

Do you know what service(s) below is(are) provided by Mence Beauty? (you can choose more than one)
 
Trimming ¥h¯×
 
Toning ½m½u±ø
 
Tanning ¤W¦â
 
Double Chin & Eye Bags Removal ¥h±¼²´³U¡BÂù¤U¤ÚÀøµ{
 
Wrinkles & Freckles Removal ±m¥ú¹à½§
 
Acne, Pimples & Warts Removal ®Úªv·t½H
 
Permanent Hair Removal ¥Ã¤[²æ¤ò

 
 

Please rank the following companies according to your degree of likeness to try their services(1-most likely; 4-least likely):
California Fitness Centre
Physical Fitness & Beauty µÎ¾A³ù
Waterfall Gym
Mence Beauty
 
 

Would you likw to get more information about Mence Beauty?
 
Yes
 
No
 
 

Age
 
below 20
 
20-25
 
26-30
 
31-35
 
36-40
 
41-45
 
46-50
 
50 or above
 
 

Income
 
Less than HK$10,000
 
HK$10,000-20,000
 
HK$20,001-30,000
 
HK$30,001-40,000
 
HK$40,001-50,000
 
HK$50,001 or above
 
 

Education
 
No Formal Schooling
 
Primary Completed
 
F1-F3
 
F4-F5
 
F6-F7
 
University or above
 
 

Occupation
 
Manager/Adminstrator
 
Professional
 
Clerks
 
Service/Shop Sales
 
Craft related Worker
 
Plant and Machine Operators
 
Non-working
 
Student
 
Unemployed
 
 

Marital Status
 
Married (with children)
 
Married (without children)
 
Living together
 
Single
 
Separated/Divorced/Widowed
 
 

Personalities (you can choose more than one)
 
Energetic
 
Sophisticated
 
Mature
 
Outgoing
 
Others (please specify)
 
 
 

Please rank the following reference groups in term of their importance in affecting your consumption decision. (1-most; 5-least)
Family members
Friends
Lovers
Colleagues
Celebrities
 
Please contact [email protected] if you have any questions regarding this survey.
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