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A well established tea company is about to open a tea house and thus is undertaking a market research to evaluate potential successes and obstacles of Aberdeen as a future market.


You are invited to participate in our survey. It will take approximately 5 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact George Antadze at (01224) 863 279 or by email at the email address specified below.


Thank you very much for your time and support.
 
 

Gender:
Female Male
 
 

Age:
18-25 25-32 32-39 39+
 
 

Do you drink tea?
Yes No
 
 

What type of teas do you prefer?
 
Organic
 
Fruit Mélange
 
Rooibos Tea
 
Herbal Infusion
 
Black Tea
 
Green Tea

 
 

Do you buy pre-packed tea for home use?
Yes No
 
 

Types of tea (loose or bags) bought in the last six months?
 
English Breakfast
 
Fruit teas
 
Earl Grey
 
Herbal teas (eg peppermint)
 
Green tea
 
Instant tea granules
 
Instant fruit tea
 
Specialty (eg Assam)

 
 

Favorite refreshment drink?
 
Mineral water
 
Soft and carbonated drink
 
Fruit juice
 
Smoothie
 
Ice-tea with fresh fruit

 
 

Would you rather go out to a café to drink...?
Tea Coffee
 
 

What might be the issue considering drinking tea rather than coffee?
 
Health issues
 
Something new for a change
 
Social environment in a café
 
Interior design of the café
 
Other

 
 
 
What type of snack do you eat with tea/coffee?
   
 
 

Do you go out for lunch or prefer to stay in the office?
Go out Stay in the office
 
 

What would be a reasonable price you would pay for a regular cup of perfectly brewed specialty cup of tea?
£1.50 £2 £2.50 £3
 
 

How often would you visit tea café if satisfied with product and service?
Never Once a week More than once a week Everyday
 
 

Whilst drinking tea/coffee would you rather
Read a book/magazine Watch your favorite DVD Listen to music Chat with friends Other
 
Please contact [email protected] if you have any questions regarding this survey.
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