| The following is a list of product and service items. How satisfied are you with on each item?
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How long have you used [PRODUCT]?
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Overall, how satisfied are you with [PRODUCT]?
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| Compared to other [PRODUCT CATEGORY] that are available, would you say that [PRODUCT] is: |
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Will you use/purchase [PRODUCT] again?
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How likely are you to recommend [PRODUCT] to others?
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Based on your experience with [PRODUCT], how likely are you to again buy a [Company Product]?
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| How did you first discover this product was available for purchase? |
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| What is the one reason you purchased this (product)? |
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| Primarily, for whom was this product purchased?
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| How often do you use [PRODUCT]? |
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| Overall, how satisfied are you with [PRODUCT]? |
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| How likely are you to use/purchase [PRODUCT] again? |
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Would you recommend [PRODUCT] to others?
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How often do you use [PRODUCT]?
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Overall, how satisfied are you with [PRODUCT]?
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Compared to other [PRODUCT CATEGORY] that are available, would you say that [PRODUCT] is...
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Will you use/purchase [PRODUCT] again?
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How likely are you to recommend [PRODUCT] to others?
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Based on your experience with [PRODUCT], how likely are you to buy a [OTHER PRODUCT] again?
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| Now please think about the features and benefits of the [PRODUCT] itself. How satisfied are you with the [PRODUCT]: |
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| Please rate the following characteristics of the service representative on a scale from 1 to 5, where 1 means poor service and 5 means excellent service. If you did not deal with a service representative, please select 6.
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Product Background
Which product or products did you purchase? |
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| How did the product's price compare to your expectations?
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| Why was the product purchased? |
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Buying Experience
Where did you purchase [PRODUCT]? |
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| How would you rate the overall value of this product? |
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| Occupation: (check all that apply)
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What type of [Brand] product did you purchase?
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How would you describe this purchase? (check only one)
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| What other brands did you consider? |
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| How do you plan to use this product? |
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How did you first learn about [Brand] products?
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Which of the following MOST influenced your purchase of [Brand] products?
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| Your date of birth: (month and year) | | |
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| Which group describes your annual family income? |
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| Level of education: (check the highest level completed) |
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| Approximately how many times did you shop for electronic products in the past year? | | |
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| Please indicate the approximate total amount your family spent on electronic products within the last year. |
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During the past year, have you or a member of your family purchased a major home electronic product?
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| If yes, what item was purchased? (Check all that apply.) |
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| How many times have you purchased items in this product category in the past 10 years? |
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Which of the following have you purchased within the last year? (Check all that apply)
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| What type of store did you purchase this [PRODUCT] in? |
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| Which of the following describes this purchase of [PRODUCT]? |
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| What one factor most influenced your purchase [BRAND] [PRODUCT]? |
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| For your primary residence, do you: |
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How long have you used [PRODUCT]?
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| The following is a list of product and service items. How satisfied are you with on each item?
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