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Hello:
You are invited to participate in our survey [Project Description Here]. In this survey, approximately [Approximate Respondents] people will be asked to complete a survey that asks questions about [General Survey Process]. It will take approximately [Approximate Time] minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| Additional Comments/Suggestions for improvement | | |
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| 7. How much would you estimate you spent in total and on the following advertising, sales and marketing activities in the past 6 months?
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| 8. For each of the following advertising, sales and marketing services listed, please tell us if your company purchased this service in the past 6 months and if that purchase was made from an off-line bricks and mortar vendor or on-line vendor.
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| 9. For each of the following advertising, sales and marketing services listed, please tell us if your company plans to purchase this service in the next six months and if you plan to purchase from an off-line bricks and mortar vendor or on-line vendor.
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10. If you conducted a direct mail campaign in the past 6 months, how did you go about preparing and sending your direct mail for the most recent campaign you ran?
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11. If you conducted a direct mail campaign in the past 6 months, which of the following pieces did you send as part of the most recent campaign you ran? [CHECK ALL THAT APPLY]
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12. If conducted, how satisfied are you with the overall results of your direct mail campaigns, that is the increase in sales you generated or the overall impact on your business.
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| 13. Are you aware that there are on-line, full service direct mail providers that can conduct your entire direct mail campaign for you at a fraction of the time and cost of doing it yourself? They provide custom templates, mailing lists, as well as print, stuff, stamp, and mail your direct mail campaign. |
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| 14. How valuable would an on-line, full service direct mail provider be to your business? |
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16. If you are somewhat unlikely or very unlikely to purchase this service online, Why would you not consider a service like this? [SELECT AS MANY AS TWO ITEMS]
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15. How likely would you be to purchase an on-line, full service direct mail if it were made available?
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| 17. If you acquired a direct mail or sales prospect list in the last 6 months, how did you acquire the list that you used most recently? |
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| 18. Are you aware that there are on-line list providers who offer customer names and addresses that you can customize to your needs by key criteria such as geography, income and other demographics? |
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| 19. How valuable would an online list provider service be to your business? |
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20. How likely would you be to purchase a list from an on-line list provider service if it were made available.
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| 21. Why would you be unlikely to consider a LIST SERVICE like this online? |
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