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Surveys
2013
May
T
Thesis Consumer Survey
Thesis Consumer Survey
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Do you shop online?
Yes
No
How often do you shop online to browse products (without purchasing)?
Every Day
A few times a week
Once a week
Once every two weeks
Once every month
Once every few months
How often do you shop online and purchase products?
A few times a week
Once a week
Once every two weeks
Once a month
Once every few months
Once every 6 months
Once a year
What types of products do you purchase online?
Clothing
Accessories (Jewelry, Hats, Scarves, etc.)
Shoes
Handbags/Purses
Home Decor
Tech Products
Luggage
Other
Please rank (1-3) the following in order of importance on a website when shopping for fashion products (Clothing, Shoes, Accessories):
Quality
-- Select --
1
2
3
4
5
6
7
8
9
10
Price
-- Select --
1
2
3
4
5
6
7
8
9
10
Easy-to-use (navigability)
-- Select --
1
2
3
4
5
6
7
8
9
10
Viewability of product
-- Select --
1
2
3
4
5
6
7
8
9
10
Amount of details given on product
-- Select --
1
2
3
4
5
6
7
8
9
10
Promotions/discounts
-- Select --
1
2
3
4
5
6
7
8
9
10
Blog/Magazine
-- Select --
1
2
3
4
5
6
7
8
9
10
Stylist available
-- Select --
1
2
3
4
5
6
7
8
9
10
Eco-friendly practices
-- Select --
1
2
3
4
5
6
7
8
9
10
Customer service
-- Select --
1
2
3
4
5
6
7
8
9
10
Do you shop at stores selling "fast fashion" like H&M, Forever 21, Zara, Bershka, Uniqlo,Topshop, Primark, etc.?
Yes
No
If so, why do you shop these "fast fashion" retailers?
Price
Quality
Fashionability
Value
Store availability
Online availability
Customer Service
Other
If you do not shop "fast fashion" retailers, why not?
Price
Quality
Fashionability
Value
Store availability
Online availability
Customer Service
Other
Do you shop contemporary designer labels like Tory Burch, Michael by Michael Kors, Kate Spade, Alice & Olivia, J. Brand, Marc by Marc Jacobs, See by Chloè, Opening Ceremony, Theory, T by Alexander Wang, Band of Outsiders, etc.?
Yes
No
Hello:
You are invited to participate in my survey on consumer behavior to help with the development of my Master's thesis project. It will take approximately [Approximate Time] minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
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