Attribute Survey on Two Wheeler Market in IndiaIIM Calcutta

Dear Friend

Thank you for taking out time to fill this questionnaire. This survey is being carried as a project for the Marketing Research course at Indian Institute of Management, Calcutta. Please be true and honest in your answers.

* Please enter your age in years.

* Please enter your annual family income.

* Enter the duration of youe work experience in months.

Please select your education level.

School Level

Graduation

Post Graduation

* Sex

Male

Female

* Do you own a two-wheeler or plan to buy one in the near future?

Yes

No

* What would be your budget if you had to buy a two wheeler?

* If you had to buy a two wheeler which one would you prefer?

Motorcycle

Scooter

* Please rank the following decision parameters according to their importance to you while purchasing a two-wheeler.

Price
Style & Performance
Mileage
Maintenance
Brand Name
Resale Value
Eco-friendly
Finance Scheme

* Does being "Eco-friendly" really comprise an important parameter for you while purchasing a two wheeler?

Yes

No

Please contact [email protected] if you have any questions regarding this survey.

Two Wheelers