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What is your reason for trying this product?
 
Price Value
 
Readily available
 
Good Fragnance
 
Good Packaging
 
Brand Image
 
Just what I need
 
Easy to use/convenient
 
Have not used
 
Other
 

 
 
How much do you pay for your Deodrant?
   
 
 
 
Are you:
 
Male
 
Female
 
 

Waht is your profession?
 
High School
 
Junior College
 
College
 
Professional Degree
 
Employed
 
Other
 
 
 
 
What is the one reason you purchased this [PRODUCT]?
 
Someone asked for it
 
Makes a great gift
 
Own other [PRODUCT]s and wanted more
 
It is a classic
 
Good for the whole family
 
Saw it in the store
 
I like the [PRODUCT]
 
It was on sale
 
Other
 
 
 
 
 
   
 
 
 
 
   
 
 
 
How many total [PRODUCT]s of any brand do you own?
   
 
 
How many total [COMPANY NAME] [PRODUCT]s have you purchased in the past 12 months?
   
 
 
Your age:
 
15-18 yrs.
 
19-22 yrs.
 
23-26 yrs.
 
 
 
For your NEXT [PRODUCT] purchase, how likely are you to purchase from [COMPANY]?
 
Very likely
 
Somewhat likely
 
Not sure
 
Somewhat unlikely
 
Very unlikely
 
 
 
Are there any other comments you have for [COMPANY]?
   
 
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