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Are you male or female?
 
Female
 
Male
 
 
 
Which age bracket do you fall into?
 
15-20
 
21-25
 
26-30
 
31-35
 
36-40
 
Other
 
 
 
 
What's your education level?
 
Completed high school
 
Completed college
 
Completed graduate school
 
PHD
 
 
 
How often do you listen to the radio?
 
Never
 
Only in the car
 
At work
 
All the time
 
Other
 
 
 
 
How did you first hear about Satellite radio?
 
TV
 
Radio
 
Magazine
 
Newspaper
 
Internet
 
Friend/relative/associate
 
Haven't heard of it before
 
Not sure
 
Other
 
 
 
 
What do think differentiates satellite radio from AM/FM?
   
 
 
 
How often do you purchase CD's?
 
Once per week or more often
 
2 to 3 times per month
 
Once per month
 
Once every 2-3 months
 
Once or twice a year
 
Less than once a year
 
Never, I only download music!
 
 
 
How likely are you to subscribe to Satellite radio if it were come to Canada in the near future?
 
Unlikely
 
Somewhat Unlikely
 
Not sure
 
Somewhat likely
 
Very likely
 
 
 
What would you pay as a monthly subscription fee?
 
Would not use one
 
Less than $5/month
 
Between $5-10/month
 
Between $10-12/month
 
Between $12-15/month
 
Can't put a price on such a valuable service
 
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