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  1. Surveys
  2. 2005
  3. April
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  5. Untitled
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Product Background

Which product or products did you purchase?
 
[PRODUCT1]
 
[PRODUCT2]
 
[PRODUCT3]
 
[PRODUCT4]

 
 
How did the product's price compare to your expectations?
Poor Fair Good Very Good Excellent
 
 
 
 
Why was the product purchased?
 
Purchased for self
 
Bought by someone else at my request
 
Gift from someone else
 
Family purchase
 
Business purchase
 
Other
 
 
 
 
Buying Experience


Where did you purchase [PRODUCT]?
 
[LOCATION1]
 
[LOCATION2]
 
[LOCATION3]
 
Other
 
 
 
 
How was your overall purchasing experience?
   
 
 
 
Would you purchase another product through the same means?
 
 
 
If you choose 'No' or 'Maybe' for the previous question, will you please
state any particular reason (or reasons)for your choice?
   
 
 
 
How would you rate the overall value of this product?
1 - Very low value 2 3 4 5 - Very high value
 
 
 
Approximately how many times did you shop for electronic products in the past year?
   
 
 
 
Please indicate the approximate total amount your family spent on electronic products within the last year.
 
Less than $300
 
$300 - $499
 
$500 - $799
 
$800 - $999
 
$1,000 - $2,499
 
More than $2,500
 
Don't know/Not sure
 
 
 
The item was purchased:
 
as a gift for someone not in your household.
 
as a gift for someone in your household.
 
to be used mostly by other members of your household.
 
to be used mostly by yourself.
 
Other
 
 
 
How many times have you purchased items in this product category in the past 10 years?
 
0
 
1
 
2
 
3-4
 
More than 5 times
 
Don't know/Not sure
 
 
 
Which of the following have you purchased within the last year? (Check all that apply)

 
microwaves
 
audio/car stereo/radios/cassettes
 
calculators
 
video games
 
computer
 
phones
 
TVs
 
VCRs/DVDs
 
cameras

 
 
 
Have you ever ordered [PRODUCT] from [COMPANY]?
 
Yes
 
No
 
 
 
Overall, how would you rate [COMPANY]?
 
Excellent
 
Good
 
Average
 
Poor
 
Terrible
 
 
 
How satisfied are you with your service from [COMPANY]?
 
Extremely satisfied
 
Very satisfied
 
Neutral
 
Very dissatisfied
 
Extremely dissatisfied
 
 
 
Would you recommend [COMPANY] to a friend?
 
Yes
 
No
 
 
 
If no, why not?
   
 
 
 
For your NEXT [PRODUCT] purchase, how likely are you to purchase from [COMPANY]?
 
Very likely
 
Somewhat likely
 
Not sure
 
Somewhat unlikely
 
Very unlikely
 
 
 
Are you:
 
Male
 
Female
 
 
 
How did you first discover this [PRODUCT] was available for purchase?
 
Advertising - TV, newspaper, magazine, radio
 
Ad in another [PRODUCT] - brochure, preview
 
Friends/Family/Someone told me about it
 
Read a magazine article/review
 
Saw it in the store/Browsing in store
 
Through the mail/mail catalog
 
Other
 
 
 
 
What is the one reason you purchased this [PRODUCT]?
 
Someone asked for it
 
Makes a great gift
 
Own other [PRODUCT]s and wanted more
 
It is a classic
 
Good for the whole family
 
Saw it in the store
 
I like the [PRODUCT]
 
It was on sale
 
Other
 
 
 
 
 
   
 
 
 
Your age:
 
12 yrs. or younger
 
13-17 yrs.
 
18-24 yrs.
 
25-34 yrs.
 
35-44 yrs.
 
45-54 yrs.
 
55-64 yrs.
 
65+ yrs.
 
 
The following is a list of product and service items. How satisfied are you with on each item?
PRODUCT
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied Not Applicable
Overall quality
Value
Purchase experience
Installation or first use experience
Usage experience
After purchase service (warranty, repair, help desk)
 
 
 
How long have you used [PRODUCT]?
 
Less than 1 month
 
1 to 6 months
 
6 months to 1 year
 
1 to 2 years
 
2 years or more
 
Never used
 
 
 
How often do you use [PRODUCT]?

 
Once a week or more often
 
2 to 3 times a month
 
Once a month
 
Every 2-3 months
 
2-3 times a year
 
Once a year or less often
 
Do not use
 
 
 
Overall, how satisfied are you with [PRODUCT]?
 
Very Unsatisfied
 
Unsatisfied
 
Somewhat Satisfied
 
Very Satisfied
 
Extremely Satisfied
 
 
 
Compared to other [PRODUCT CATEGORY] that are available, would you say that [PRODUCT] is:
 
Much better
 
Somewhat better
 
About the same
 
Somewhat worse
 
Much worse
 
Don't know or never used
 
 
 
Will you use/purchase [PRODUCT] again?
 
Definitely will
 
Probably will
 
Might or might not
 
Probably will not
 
Definitely will not
 
Never used
 
 
 
How likely are you to recommend [PRODUCT] to others?
 
Definitely will recommend
 
Probably will recommend
 
Not sure
 
Probably will not recommend
 
Definitely will not recommend
 
Never Used
 
 
 
Based on your experience with [PRODUCT], how likely are you to again buy a [Company Product]?


 
Very Unlikely
 
Unlikely
 
Somewhat Unlikely
 
Very Likely
 
Extremely Likely
 
 
 
Overall how satisfied are you with [PRODUCT]?
 
Very satisfied
 
Satisfied
 
Neutral
 
Dissatisfied
 
Very dissatisfied
 
 
 
What are some things[product/Service] could do better?
   
 
 
 
In your opinion is the product better, about the same or worst than [OTHER_COMPANY] [PRODUCT] ?
 
Better
 
About the same
 
Worse
 
 
 
How often do you typically use the product per(DAY,Week,MONTH,ect.)?Please record nne number.

 
Daily
 
weekly
 
Less than monthly
 
Do not use
 
 
 
Where do you primarily use [PRODUCT]?
 
At home
 
At the office
 
Another location out side the house
 
Not using it
 
Other
 
 
 
 
Do you usually buy this [PRODUCT] on sale?
 
Yes
 
No
 
Doesn't matter
 
 
 
Do you typically read the back and side panel of the products package?
 
Yes
 
No
 
Not sure
 
 
 
How familiar are you with [PRODUCT]?
 
Very familiar (use on a regular basis)
 
Somewhat familiar (use it only sometimes)
 
Familiar but never used it
 
Never heard of product before
 
 
 
What other brands of [PRODUCT_CATEGORY] have you heard of?
 
Brand A
 
Brand B
 
Brand C
 
None
 
Other
 

 
 
 
What were reasons for trying this [PRODUCT]?
 
Looks good
 
Easy to use/convenient
 
Price Value
 
Solves Problem
 
Readily available
 
Best quality
 
Good selection
 
Just what I need
 
Advertising
 
Have not used
 
Other
 

 
 
 
How familiar are you with [PRODUCT]?
 
Never heard of it
 
I am aware but have never used it
 
Use it only sometimes
 
Use it on a regular basis
 
 
 
Which of these[GENERIC_PRODUCT] have you used?
 
[ENTER BRAND 1]
 
[ENTER BRAND 2]
 
[ENTER BRAND 3]
 
[ENTER BRAND 4]
 
[ENTER BRAND 5]
 
[ENTER BRAND6]
 
Other
 
 
 
 
How did you first hear about [PRODUCT]?
 
TV
 
Radio
 
Magazine
 
Newspaper
 
Internet
 
Friend/relative/associate
 
Haven't heard of it before
 
Not sure
 
Other
 
 
 
 
Overall, how do you rate the quality of [PRODUCT]?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
Would you recommend [PRODUCT] to a friend or associate?
 
Definitely Not
 
Probably Not
 
Not sure
 
Probably
 
Definitely
 
 
 
When was the last time you used [PRODUCT]?
 
Under 1 month
 
1 to 6 months
 
6 months to 1 year
 
Not sure
 
Other
 
 
 
 
How likely are you to buy [PRODUCT] in the future?
 
Very Unlikely
 
Somewhat Unlikely
 
Not sure
 
Somewhat likely
 
Very likely
 
 
 
This survey is about gasoline purchasing and gasoline prices.
 
 
 
In general, do you feel that gasoline prices are:
 
much too high
 
somewhat high
 
about right
 
 
 
What is the most important reason for purchasing premium grade gasoline?
 
like the extra power
 
use to clean my engine
 
engine requires premium grade
 
towing/pulling
 
it's just better for my car
 
my car is older and runs better on premium
 
 
 
Which of the following age groups do you fall into?
 
18-24
 
25-34
 
35-44
 
45-49
 
50-54
 
55-64
 
65 or older
 
 
 
What is your marital status?
 
single
 
married
 
separated
 
divorced
 
widowed
 
 
 
Gender
 
Male
 
Female
 
 
 
This survey is about gasoline purchasing and gasoline prices.
 
 
 
In general, do you feel that gasoline prices are:
 
much too high
 
somewhat high
 
about right
 
 
 
What is the most important reason for purchasing premium grade gasoline?
 
like the extra power
 
use to clean my engine
 
engine requires premium grade
 
towing/pulling
 
it's just better for my car
 
my car is older and runs better on premium
 
 
 
Which of the following age groups do you fall into?
 
18-24
 
25-34
 
35-44
 
45-49
 
50-54
 
55-64
 
65 or older
 
 
 
What is your marital status?
 
single
 
married
 
separated
 
divorced
 
widowed
 
 
 
Gender
 
Male
 
Female
 
 
Please indicate your agreement with each of the following statements.
Very Strongly Agree Strongly Agree Agree Disagree Strongly Disagree Very Strongly Disagree
At the time of the purchase decision, I had little time to search for information.
There was a wide difference in performance between the available choices.
Because the product was being offered on sale for a limited time period, I felt I needed to purchase the item quickly.
If this product broke down I would feel that replacement or repair was a high priority.
My (our) budget was very tight at the time of the purchase.
I felt obligated to make a careful analysis of the alternatives before making a selection.
I have one or two favorite stores I shop in for this type of purchase.
I felt it was necessary to talk to a number of friends or because of my lack of knowledge and expertise about this product category.
I felt I would obtain a better deal on this item by shopping around and comparing prices.
I like to devote considerable time and energy when making a product choice such as this one.
Very Strongly Agree Strongly Agree Agree Disagree Strongly Disagree Very Strongly Disagree
Selecting an appropriately styled model was very important to me.
I can make many connections or associations between the use of this product and experiences in my life.
I was very concerned about possible performance problems when searching for the item I purchased.
Using the product I purchased is one of the most enjoyable things I do.
I did not have any favorite brands in this search category before beginning my search.
I felt quite knowledgeable about this product category before I began shopping for it.
 
 
Please indicate your agreement with each of the following statements.
Vey Strongly Agree Strongly Agree Agree Disagree Strongly Disagree Very Strongly Disagree
There were wide price differences between available choices.
I received considerable pressure from other family members to purchase this item quickly.
This purchase was difficult because the items in this product category are so technologically complex.
This purchase was not planned, but the item caught my eye in the store and I decided to purchase it.
It was my task to make the product choice the right one.
The amount of money I could or would spend on this item was very limited.
I felt comfortable judging the differences between alternatives relatively well.
I generally make purchases of this kind at one particular store because I believe they offer the best values around.
I enjoyed shopping for this product.
I was very concerned about the economic consequences of making a poor or incorrect choice.
Vey Strongly Agree Strongly Agree Agree Disagree Strongly Disagree Very Strongly Disagree
Generally I like to make purchases quickly without shopping around at different stores, because it just is not worth my effort.
I am concerned about my friends' approval of my choice.
Because of my lifestyle, I feel this is a product that ought to be important to me.
I was very concerned about my product choice because of the consequences of selecting an item that did not perform as I anticipated.
I believe I could be quite helpful to friends who are having difficulty making a selection in this product category.
I had a strong brand preference in this category because of my previous experience with some of these brands.
 
 
Below are a list of features that are part of the product. How important is each feature to you?
1
Not At All Important 		2 3 4 5
Extremely Important
Feature 1
Feature 2
Feature 3
Feature 3
Feature 4
 
 
 
How would you best describe your familiarity with a product/service like that described above?
 
I was not aware of such a product/service
 
Only generally aware
 
Have investigated or researched such products
 
Have demo'd a product like this
 
Have purchased or regularly use a product like this
 
 
 
If you are a current user, how long have you used [Product/Service]?
 
Under 1 month
 
1-6 months
 
6 months to 1 year
 
1-2 years
 
3 years or more
 
Do not currently use
 
 
 
How often could you find a use for this [Product/Service]?
 
Once a week or more often
 
2-3 times a month
 
Once a month
 
Every 2-3 months
 
2-3 times a year
 
Once a year
 
Do not use
 
 
 
Based on the description, how interested would you be in buying this new [Product/Service] if priced within your budget?
 
Not at all interested
 
Not very interested
 
Not sure
 
Somewhat interested
 
Very interested
 
 
 
What is it that you like most about the [Product/Service]?
   
 
 
 
What do you like least about the [Product/Service]?
   
 
 
 
Which of the following best describes your need for this product?

 
I really need this product because nothing else can solve this problem.
 
This is a minor improvement over what I currently use.
 
Looks okay but is about the same as what I'm using now.
 
My current product would serve me better.
 
I am not at all interested in this product.
 
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