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Are you:
 
Male
 
Female
 
 
 
How did you first discover WHITE HORSE WHISKY?
 
Advertising - TV, newspaper, magazine, radio
 
Ad in another Whisky - brochure, preview
 
Friends/Family/Someone told me about it
 
Read a magazine article/review
 
Saw it in the store/Browsing in store
 
Through the mail/mail catalog
 
Other
 
 
 
What is the reason you purchased WHITE HORSE WHISKY?
 
Someone asked for it
 
Makes a great gift
 
Own one and wanted more
 
It is a classic
 
Atracted by bottle design
 
Saw it in the store
 
I like the (product)
 
Price/Good value
 
Other
 
 
 
 
   
 
 
 
 
   
 
 
Primarily, for whom was this product purchased?
Male Female
18-24 yrs.
25-29 yrs.
30-34 yrs.
35-39 yrs.
40-49 yrs.
50+ older
 
 
 
Your age:
 
18-24 yrs.
 
25-34 yrs.
 
35-44 yrs.
 
45-54 yrs.
 
55-59 yrs.
 
60+ older
 
 
 
What is your annual household income?
 
Below £15,000
 
£15,000-£19,999
 
£20,000-£29,999
 
£30,000-£39,999
 
£40,000 or more
 
 
 
How interested would you be in buying WHITE HORSE WHISKY if priced within your budget?
 
Not at all interested
 
Not very interested
 
Not sure
 
Somewhat interested
 
Very interested
 
 
 
What is it that you like most about WHITE HORSE WHISKY?
   
 
 
 
What do you like least about the WHITE HORSE WHISKY?
   
 
 
Please tell us how WHITE HORSE WHISKY would rate on the following attributes.
1 2 3 4 5
High quality
Expensive
A brand I can trust
Well built
A good value
 
 
 
Overall, what is your reaction to the described product?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
What other brands of WISKY have you used? (Check all that apply).
 
BELLS
 
JHONNY WALKER
 
JB
 
BALLANTINES
 
I DON'T DRINK WHISKY
 
Other
 
 
 
 
Overall, what would be your most important factors in choosing a WHITE HORSE WHISKY? Please check three.


 
PRICE
 
QUALITY
 
TASTE
 
Other
 
 
 
 
Other than the product itself, which of the following would most influence you when deciding to buy whisky?
 
Commentary on the Internet/Web site
 
Word-of-mouth
 
Sales representative
 
Drinks publications
 
Advertising
 
Trade shows/events
 
Retailers
 
Other
 
 
 
Would you recommend WHITE HORSE WHISKY to a friend?
 
Yes
 
No
 
 
 
If no, why not?
   
 
 
 
Indicate your marital status.
 
Single
 
Married
 
Widowed
 
Divorced
 
 
 
Including yourself, how many persons are in your household?
 
One
 
Two
 
Three
 
Four
 
Five or more
 
 
 
What is your current work status?
 
Work outside home full time
 
Work outside home part time
 
Do not work outside home
 
Other
 
 
 
 
What is the present occupation of the head of household?
 
Professional/technical
 
Manager/official/proprietor
 
Clerical
 
Sales
 
Crafts/trades
 
Operator
 
Laborer
 
Service worker
 
Retired
 
Homemaker
 
Student
 
Unemployed
 
Other
 
 
 
 
Please write in your ZIP Code.
   
 
 
 
Thank you for your participation.
 
Please contact United Distillers & Vintners (UDV)HREF="mailto:[email protected]">[email protected] if you have any questions regarding this survey.
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