Effective Marketing Communications for Estate Agents
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1.Thank you, please click continue to start the survey. 2.How long has your business been operating as a real estate agent selling property? 3.Has the business taken onboard the internet as part of its operations? 4.What form of internet based technologies have been adopted? 5.Please click which application has been the most effective in attracting new customers? 6.These applications have enabled the business to reach long distance or overseas clients. 7.The ability of the organisation to communicate with its customers has been strenghtened through the internet 8.The internet has allowed the business to better satisfy customers through convenience(accessible 24 hours and comfort of home) 9.If the business has a web site do you feel like customers browse on the site primarily prior to viewing properties? 10.The internet speeded up the search process by reducing the amount of properties viewed 11.Since the introduction of the internet the organisation has changed the way it allocates it advertising budget 12.How/Why? 13.The fact that the business is online and therefore accessible 24 hours a day has increased the number of enquiries 14.If you strongly agree or agree, what % of these enquiries have translated into purchases 15.In order to implement internet technologies the costs of the business have risen 16.These internet enabled applications have allowed the business to reach new customers 17.Customers have purchased a property solely by viewing it online 18.How often do you update your web site 19.I would rate the quality of our company's web site as: 20.What % of online requests come through 3rd party affiliates (rightmove.co.uk/propertyfinder.co.uk/etc..) if applicable 21.If applicable, would you say that the registration(e-mail) form for clients has been beneficial in terms of sales 22.The business has lost customers due to the internet 23.How/Why? 24.The internet has opened up the real estate industry due to an increase in competition 25.Has the internet affected the services the organisation offers to its clients and does this have a resultant effect on the remuneration that it earns? 26.What % of customers make contact via the internet to request information or organise a viewing? 27.Your company has witnessed increased business since the introduction of the internet 28.How strongly do you agree with this statement; The internet has had a positive impact on our business 29.Generally the benefits gained by the internet outweigh the costs 30.What do you feel could be done to improve the impact of the internet on the business's profitability? 31.A competitive advantage has been created over competitors by the way the internet-based technologies have been implemented 32.Has the introduction of the internet been beneficial to the real estate industry in the UK? 33.Has the company strenghtened its relationship with customers since its introduction 34.What is the biggest challenge that the internet poses to your company? 35.The internet has increased the total sales the company has generated 36.The internet has increased the number of new listngs the business obtained 37.What % of your property database are listed online? 38.Please press Continue below to finish the survey |
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