Hello: You are invited to participate in our survey [regarding to online consumer trust]. In this survey, approximately [400] people will be asked to complete a survey that asks questions about [Factor Influencing the consumer trust on the electronic commerce environment]. It will take approximately [8 - 10] minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [oswine yap] by email at the email address specified below. [email protected]
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
Gender
Age
Race
Educational Level
Income Level
How long have you been using the internet?
How many times have you purchase thing from any web site in last 6 month?
Part 1 Institution Based Trust
Strong Disagree
Disagree
Neutral
Agree
Strongly Agree
The security policy for credit card information on the e-commerce websites is clear
The privacy policy on the e-commerce websites is clear
Contact information such as Mailing Address and Contact Number of the e-commerce websites is clear/available/ displayed
Most of the websites provide clear background information (history)
It is easy to see the third party assurance icon on the e-commerce websites (such as TRUSTe, Verisign, MSC Trustgate)
Part 2 Web Site Characteristic
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The e-commerce website clearly explains how user information is used
This e-commerce website’s purchase system is stable and consistent
It is easy to navigate the e-commerce website
It is easy to get familiar with the e-commerce website
Purchasing on the e-commerce website is a fast process
It is easy to find what I want on the e-commerce website
The e-commerce website has up-to-date information
The e-commerce website has rich information
The e-commerce website has never crashed my computer
The e-commerce website is available any time
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The graphics on the e-commerce website are likeable
The e-commerce website captures my attention
The color of the e-commerce website is pleasant
The layout of the e-commerce website is attractive
Part 3 Perceived Usefulness and Perceived Ease of Use
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The e-commerce website is easy to locate desired information
The e-commerce website is easy to load from any location at any time
The e-commerce website is easy to obtain the customer service
Overall Perceived Ease of Use of the e-commerce website
The e-commerce website is save my money
The e-commerce website is save my time
The e-commerce website is provide wide variety of products and services
Overall Perceived Usefulness
Part 4 Consumer Characteristic & Perception of Risk
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The e-commerce environment makes my life more interesting and easier
The e-commerce environment has brought great convenience to my life
The e-commerce environment has improved my work productivity
I enjoy e-commerce environment rather than offline environment
E-commerce environment is very risky if compare to offline environment
There are too much uncertainty associate with e-commerce environment
E-Purchasing /e-Shopping in e-commerce environment is much riskier than other type of shopping / purchasing
Part 5 Service Quality
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The e-commerce web site respond to the inquiry in a timely manner
This e-commerce website has given me the individual attention
The e-commerce website understand my specific needs
The website is willing to customise the service to me
I can track my order through the e-commerce website anytime
The online customer service or help on e-commerce website is available all the time
Part 6 Product and Service Characteristic
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Reputation of the product/service/website will influence my trust in e-commerce activities
Detail description of the product/service is required to be clearly stated in the websites
The ability to customize product/service is encouraging me to participate in the e-commerce activities
Information on the product/service such as its features is important for me before I decide to purchase it
Part 7 Consumer Trust
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I am not sure that trusting in the e-commerce environment would be a good idea
I have good reason to trust on the e-commerce environment
I have doubt about trusting the e-commerce environment
I feel that I can completely trust in the e-commerce environment
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