We are UC Berkeley graduate students from the School of Information Management & Systems (SIMS) designing a tool that will allow consumers to get information about a product's social and environmental issues. This survey will help us get an insight on how people learn about such issues.
We also want to learn how to provide consumers with information on these topics in an appropriate and useful form. This survey will also help us understand what people care about, what information they need, and what format will most aid informed purchasing.
Towards that end, we are asking for your help with a volunteer anonymous survey that takes about 10 minutes. We will not collect any information that will identify you and you can exit the survey at any time. There are no risks associated with taking this survey.
Thank you!
By Social and Environmental Issues we mean (but not limited to):
Environment (toxic emissions, pesticide use, resource depletion, ecosystem destruction, compliance with environmental regulations, public reporting, etc.)
Women's issues (women executives, equality of wages, equality of opportunities)
Human rights (Ties to oppressive entities)
Sweatshop issues (fair wages, right of workers to form unions, safe working conditions, treatment of workers, etc.)
1.How relevant are social and environmental issues to you when deciding to purchase the following:
(Not important at all) 1
2
3
4
5
6
(Very important) 7
Shoes
Transportation
Electronics
Office supplies
Cleaning supplies
Food
Clothes
h. Other
Do you buy any 'socially and environmentally-responsible' products? (e.g. Fair Trade, organic, Made in USA, hybrid car, recycled paper products, etc.)
If so, how much more are you willing to pay on average?
If you're interested in these issues, how do you learn about them? (Check all that apply.)
When would access to relevant information most help your purchasing decisions? (Check all that apply.)
What medium would you like to use to access this information? (check all that apply.)
6a. If you chose 'Computer application / Internet' as option, how would you like the information displayed? (check all that apply.)
6b. If you chose 'Cellphone / PDA / iPod' as option, how would you like the information displayed? (check all that apply.)
6c. If you chose 'A special handheld device designed to display this information' as option, how would you like the information displayed? (check all that apply.)
7.If a tool was available that would enable you to access social and environmental issues information to inform your purchases, how often would you use it?
Never 1
2
3
4
5
6
Every purchase 7
How much time would you spend on it per use?
What would encourage you to incorporate this tool into your regular shopping habits? (Check all that apply.)
10.How would you know to trust the information presented?
Strongly Disagree 1
2
3
4
5
6
Strongly Agree 7
Depends on the organization presenting this information (New York Times, Consumer Reports online, Human Rights Watch)
Depends on the individuals who endorse the info (e.g. celebrities, politicians, civic leaders)
If my friends and/or family trust and recommend the information?
If the info is relevant to my needs
Depends on the way the information is packaged/presented?
f. Other
Which of the following do you think might enhance your awareness of social and environmental issues?
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