You are invited to participate in a readership survey for The Tuscaloosa News.
It will take approximately 10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact the researcher by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
1.How often do you visit the Tuscaloosa News Web site?
2.How do you get the Tuscaloosa News?
3.Please indicate how often you read the following sections of newspapers.
Always/Every appearance
Almost always
Sometimes
Rarely
Never
Local news
State, national, international news
Sports, local
Sports, national
Opinion/editorial
Local columns
Syndicated/national columns (Dear Abby, etc.)
Social announcements (obituaries, weddings/engagements, births, etc.)
General lifestyles/features
Activities, games (ex. crosswords, bridge or poker column)
Always/Every appearance
Almost always
Sometimes
Rarely
Never
Classifieds
TV schedule
Calendar
Comics
4.The Tuscaloosa News has four unique sections. Please indicate how often you read each of the following.
Always/every appearance
Almost always
Sometimes
Rarely
Never
Today
Ala.Carte
Pulse
Tusk
5.How do you read Pulse?
6.Have you taken part in any polls or answered any questions on the Pulse site?
7.Please indicate what best describes you.
8.Do you or have you read or discussed content in Pulse with your child?
9.Have you read or discussed content in Pulse with children at your job?
10.Please indicate in which class/classes Pulse is or was used or discussed by the teacher, if any?
11.Please indicate which, if any, classes in which you have used Pulse?
12.We are interested in learning why people read parts or a part of the newspaper. Here are 15 reasons others have given for reading newspapers. Please indicate the degree to which you agree or disagree with the statements below by using the buttons offered.
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
I read the newspaper to find out what kind of job our government officials are doing.
I read the newspaper so I won’t be surprised by changing policies and things like that.
I read the newspaper so I can pass the information on to other people.
I read the newspaper to find out about issues affecting people like myself.
I read the newspaper because I can trust the information in it.
I read the newspaper to help me make up my mind about the important issues of the day.
I read the newspaper to give me interesting things to talk about.
I read the newspaper because there is a human quality to the stories.
I read the newspaper because the reporters are like people I know.
I read the newspaper to keep up with current issues and events.
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
I read the newspaper because it’s intellectually stimulating.
I read the newspaper to compare my own feelings with what the writers say.
I read the newspaper because it’s a good source to learn from.
I read the newspaper because it’s enjoyable to read.
I read the newspaper to find support for my own viewpoints of other people.
13.Now, it's important to compare what you expect from the newspaper to what you gain AFTER reading it. Please indicate the degree to which you agree or disagree with the statements below. Your responses are critical to this research.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
The newspaper keeps me informed about new legislation and things like that.
The newspaper is enjoyable to read.
The newspaper helps me to understand what is affecting people like me.
The newspaper is intellectually stimulating.
The newspaper allows me to gain information that I pass on to others.
The newspaper has human quality in the stories.
The newspaper helps support my views of how others act and think.
Newspaper reporters are like people I know.
Reading the newspaper is a good way to learn.
The newspaper keeps me informed of what kind of job our government officials are doing.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
I have interesting things to talk with others about when I read the newspaper.
I feel I can trust the information I read in the newspaper.
The newspaper allows me to compare my own feelings with the writers’ opinions.
The newspaper helps me to keep up with current issues and events.
Reading the newspapers helps me make decisions about important issues.
14.Finally, for those who have read Pulse, it is important to understand in what way that section is a service to the audience in comparison to your desires from a newspaper. Please indicate the degree to which you agree or disagree with the statements about Pulse by using the buttons. (If you have not read Pulse, see below.)
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
Pulse is a good thing to learn from.
Pulse gives me interesting things to talk about.
I feel I can trust the information in Pulse.
Pulse is intellectually stimulating.
Pulse helps me to find out what kind of job our government officials are doing.
Pulse allows me to find out about issues affecting people like me.
Pulse helps me to keep up with current issues and events.
The reporters of Pulse are like people I know.
Reading Pulse assures that I won’t be surprised by changing policies and things like that.
Pulse helps me make up my mind about the important issues of the day.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
Pulse is enjoyable to read.
I compare my own feelings with those of the writers for Pulse.
I often pass on the information I gather from Pulse to others.
Pulse gives me support for my views of how others act and think.
Stories in Pulse have human quality.
Please indicate how often you read each of the following Pulse features.
Always
Frequently
Sometimes
Rarely
Never
Talkback
Take the Pulse question
BTW :)
Pulse Amusements
Sudoku puzzle
My Turn
Ask Scarlett
Pulse Reviews
Pulse School News
Daily Comics
16.Please indicate how much you like each of the following features of Pulse.
Like very much
Like somewhat
Don't really like or dislike
Dislike somewhat
Dislike very much
Talkback
Take the Pulse question
BTW :)
Pulse Amusements
Sudoku puzzle
My Turn
Ask Scarlett
Pulse Reviews
Pulse School News
Daily Comics
17.What is your FAVORITE feature of Pulse?
18.If you were the editor of Pulse, what feature would you remove?
19.Overall, how would you rate Pulse?
20.Do you have any other comments about Pulse that you would like to share with us?
21.We are interested in learning why people read parts or a part of the newspaper. Here are 15 reasons others have given for reading newspapers. Please indicate the degree to which you agree or disagree with the statements below by using the buttons offered.
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
I read the newspaper to help me make up my mind about the important issues of the day.
I read the newspaper because there is a human quality to the stories.
I read the newspaper because the reporters are like people I know.
I read the newspaper because I can trust the information in it.
I read the newspaper to find out about issues affecting people like myself.
I read the newspaper to compare my own feelings with what the writers say.
I read the newspaper to keep up with current issues and events.
I read the newspaper because it’s enjoyable to read.
I read the newspaper because it’s intellectually stimulating.
I read the newspaper to find out what kind of job our government officials are doing.
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
I read the newspaper because it’s a good source to learn from.
I read the newspaper so I can pass the information on to other people.
I read the newspaper so I won’t be surprised by changing policies and things like that.
I read the newspaper to find support for my own viewpoints of other people.
I read the newspaper to give me interesting things to talk about.
22.Now, it's important to compare what you expect from the newspaper to what you gain AFTER reading it. Please indicate the degree to which you agree or disagree with the statements below. Your responses are critical to this research.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
I have interesting things to talk with others about when I read the newspaper.
The newspaper helps me to keep up with current issues and events.
The newspaper has human quality in the stories.
Reading the newspaper is a good way to learn.
The newspaper keeps me informed of what kind of job our government officials are doing.
The newspaper is intellectually stimulating.
The newspaper allows me to compare my own feelings with the writers’ opinions.
I feel I can trust the information I read in the newspaper.
The newspaper helps support my views of how others act and think.
The newspaper allows me to gain information that I pass on to others.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
The newspaper is enjoyable to read.
Newspaper reporters are like people I know.
The newspaper helps me to understand what is affecting people like me.
Reading the newspapers helps me make decisions about important issues.
The newspaper keeps me informed about new legislation and things like that.
23.What is your gender?
0-19
20-39
40-59
60-79
80 and over
Please indicate how many people in each age group live in your household, including yourself.
25.How old are you?
26.What is the highest level of education you've completed?
27.What is your annual household income? (Please include all shared income.)
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