Survey Templates Surveys Training Needs Survey

Training Needs Survey

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Are you:

Male

Female

1. Which of the following best describes your position within the company?

CEO/OWNER

PARTNER/SENIOR EXECUTIVE

PROFESSIONAL (CONSULTANT, LEGAL, MEDICAL, ARCHITECT)

FINANCE/ACCOUNTING/PURCHASING

MARKETING

OFFICE MANAGER

ADMINISTRATIVE ASSISTANT

TECHNICAL/IT PROFESSIONAL

SALES PROFESSIONAL

OTHER

Other (Please Specify)

2. In which state is your office located?

3. Including yourself, how many employees work at this location?

2 TO 7

8 TO 19

20 TO 49

50 TO 99

100 OR MORE [IF 100 OR MORE, GO TO END OF SURVEY AND SUBMIT]

Other (Please Specify)

4. Which of the following best describes the primary business activity of your company at this location? (Please select one answer only)

PROFESSIONAL SERVICE FIRMS
ACCOUNTING
LAW FIRM
REAL ESTATE
INSURANCE
MEDICAL (DOCTOR, DENTIST, PSYCHOLOGIST, ETC.)
INVESTMENT OR FINANCIAL FIRM (BANKING, FINANCE, SECURITIES)
TECHNICAL/INFORMATION SERVICES
CONSULTING SERVICES
OTHER PROFESSIONAL SERVICES

RETAIL
RESTAURANT, BAR, COFFEE SHOP
CLOTHING OR SPECIALTY RETAIL STORE LIKE CARDS, GIFTS, ETC.
OTHER RETAIL STORE LIKE HARDWARE, SUPPLIES, AND EQUIPMENT
SERVICES LIKE CLEANING, REPAIR, ETC.
OTHER RETAIL

CONSTRUCTION/MANUFACTURING
MANUFACTURING FACILITY/PLANT
CONTRACTOR/BUILDER/LANDSCAPER/OTHER SPECIALTY
CONSTRUCTION
OTHER CONSTRUCTION/MANUFACTURING

EDUCATIONAL INSTITUTIONS
PRIMARY/DAYCARE SCHOOL
SECONDARY SCHOOL
COLLEGE/TECHNICAL
OTHER

PUBLIC ADMINISTRATION

NON-PROFIT/GOVERNMENT

OTHER

Other (Please Specify)

5. Please select the range that best describes the approximate 2000 annual sales for your company at this location. If you don�t know exactly, please give your best estimate.

LESS THAN $100,000

$100,000 TO $499,999

$500,000 TO $999,999

$1 MILLION TO $5 MILLION

$5 MILLION OR GREATER

DON�T KNOW

Other (Please Specify)

7. How much would you estimate you spent in total and on the following advertising, sales and marketing activities in the past 6 months?

	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW
Advertising in Yellow pages	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

Advertising in online directory / online yellow pages	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

Advertising in the local newspaper	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

Advertising in on-line search engines	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

E-mail marketing campaign	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

Holiday greeting cards to customers or clients	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

Other greeting cards to customers or clients	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

Logo clothing or promotional items (hats, t-shirts, pens, notepads)	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

Press release	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

Direct mail campaign	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW
Market research	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

8. For each of the following advertising, sales and marketing services listed, please tell us if your company purchased this service in the past 6 months and if that purchase was made from an off-line bricks and mortar vendor or on-line vendor.

	WE DID NOT PURCHASE ITEM AT ALL	PURCHASED ITEM... BUT NOT ONLINE	PURCHASED ITEM... ONLINE
Advertising in Yellow pages	WE DID NOT PURCHASE ITEM AT ALL	PURCHASED ITEM... BUT NOT ONLINE	PURCHASED ITEM... ONLINE

Advertising in online directory / online yellow pages	WE DID NOT PURCHASE ITEM AT ALL	PURCHASED ITEM... BUT NOT ONLINE	PURCHASED ITEM... ONLINE

Advertising in the local newspaper	WE DID NOT PURCHASE ITEM AT ALL	PURCHASED ITEM... BUT NOT ONLINE	PURCHASED ITEM... ONLINE

Advertising in on-line search engines	WE DID NOT PURCHASE ITEM AT ALL	PURCHASED ITEM... BUT NOT ONLINE	PURCHASED ITEM... ONLINE

E-mail marketing campaign	WE DID NOT PURCHASE ITEM AT ALL	PURCHASED ITEM... BUT NOT ONLINE	PURCHASED ITEM... ONLINE

Holiday greeting cards to customers or clients	WE DID NOT PURCHASE ITEM AT ALL	PURCHASED ITEM... BUT NOT ONLINE	PURCHASED ITEM... ONLINE

Other greeting cards to customers or clients	WE DID NOT PURCHASE ITEM AT ALL	PURCHASED ITEM... BUT NOT ONLINE	PURCHASED ITEM... ONLINE

Logo clothing or promotional items (hats, t-shirts, pens, notepads)	WE DID NOT PURCHASE ITEM AT ALL	PURCHASED ITEM... BUT NOT ONLINE	PURCHASED ITEM... ONLINE

Press release	WE DID NOT PURCHASE ITEM AT ALL	PURCHASED ITEM... BUT NOT ONLINE	PURCHASED ITEM... ONLINE

Direct mail campaign	WE DID NOT PURCHASE ITEM AT ALL	PURCHASED ITEM... BUT NOT ONLINE	PURCHASED ITEM... ONLINE

	WE DID NOT PURCHASE ITEM AT ALL	PURCHASED ITEM... BUT NOT ONLINE	PURCHASED ITEM... ONLINE
Market research	WE DID NOT PURCHASE ITEM AT ALL	PURCHASED ITEM... BUT NOT ONLINE	PURCHASED ITEM... ONLINE

Thank you for participating in this survey.

About what would you expect to pay for a new [Product/Service] like the one described? (Nearest dollar)

Which of the following best describes your need for this product?

I really need this product because nothing else can solve this problem.

This is a minor improvement over what I currently use.

Looks okay but is about the same as what I'm using now.

My current product would serve me better.

I am not at all interested in this product.

How many people does the business employ?

Less than 5

5-10

10-20

20-50

50-100

100 or more

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