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Survey Templates Business Surveys Concept Test

Concept Test

Concept test survey for a new product/service concept.


Introduction text about [CONCEPT] here.
Overall, what is your reaction to the described product?
What brands of [PRODUCT CATEGORY] have you used before? (Check all that apply)
What is it that you like about [Product]? Please enter as many items as you wish.
What do you like least about [Product]?
What would be your main reason for buying the product?
Overall, how interested are you in buying this product if it were available? Please check one.
Which of the following best describes your need for this [PRODUCT]?
Based on the description, what price would you expect to pay for the product?
Assuming the new product is priced comparably to other major brands, would you say it is:
In what ways does the described product appear to be superior to other [Product Category] brands?
Overall, what would be your most important factors in choosing a [Product Category]?


Other than the product itself, which of the following would most influence you when deciding to buy a [PRODUCT]?

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