Survey Templates Surveys Cell Phone - REAL VERSION

Cell Phone - REAL VERSION

Cell Phone

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Hello:

You are invited to participate in our Consumer Behavior survey. In this survey, approximately 150 people will be asked to complete a survey that asks questions about cell phones. It will take approximately 7 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Vanessa Durieux, Catherine Bounameaux or Louis de Joux by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

Have you bought a cellular phone in the last 24 months?

Yes

What brand do you currently own?

Sony Ericsson

Motorola

Nokia

Samsung

Siemens

Other

Is it a flip phone / clamshell phone?

Yes

How much did you spend for your last cellular phone purchase?

$0 (with a plan)

Between $0 and $75

Between $75 and $200

Between $200 and $400

More than $400

Where did you buy your current cellular phone?

Telus

Bell World

Rogers Wireless

Radio Shack

The Telephone Booth/La Cabine Telephonique

Future Shop

Fido

The Mall

Overseas

Other

Please rate your level of agreement on the following statements:

When I bought my cell phone, I was influenced by:

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
Family Members	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

Friends	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

Coworkers	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

Neighbors	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

The Shop Assistant	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

Opinion Leaders / Celebrity	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

Commercials	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

Prior hands-on experience	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

Word of mouth	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

How many cell phones have you owned in the past?

2 to 4

5 or more

Who is your air time provider?

Bell Mobility

Fido

Rogers

Telus Mobility

Other

What is your average monthly cell phone bill?

Less than $20

$20-$50

$50-$75

$75-$100

More than $100

Does your current cell phone have the following features?

	Yes	No	Don't know
Send/receive short text messages	Yes	No	Don't know

Take pictures	Yes	No	Don't know

Play games	Yes	No	Don't know

Send/receive emails	Yes	No	Don't know

Access the internet	Yes	No	Don't know

Play music/mp3	Yes	No	Don't know

Send/receive MMS	Yes	No	Don't know

Act as a PDA/Palm Pilot	Yes	No	Don't know

TV features	Yes	No	Don't know

How important did you consider the following features when you bought your current cellular phone?

	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important
Send/receive short text messages	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Take pictures	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Play games	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Send/receive emails	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Access the internet	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Play music/mp3	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Send/receive MMS	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Act as a PDA/Palm Pilot	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

TV features	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Price of the phone	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important
Price of air time / rate plan	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Phone features	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Phone looks / Design	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Sound / reception / coverage	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Quality / durability	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Convenience of size	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Brand / Popularity of reputation	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Free minutes / More rewards	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Flip phone / Clamshell design	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Life of the battery	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important
Easy to operate / user friendliness	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

The warranty	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

How important would you consider those features for a next cellular phone purchase?

	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important
Send/receive short text messages	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Take pictures	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Play games	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Send/receive emails	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Access the internet	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Play music/mp3	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Send/receive MMS	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Act as a PDA/Palm Pilot	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

TV features	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Price of the phone	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important
Price of air time / rate plan	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Phone features	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Phone looks / Design	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Sound / reception / coverage	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Quality / durability	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Convenience of size	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Brand / Popularity of reputation	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Free minutes / More rewards	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Flip phone / Clamshell design	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Life of the battery	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important
Easy to operate / user friendliness	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

The warranty	Very Unimportant	Somewhat Unimportant	Neutral	Somewhat Important	Very Important

Please rate your level of agreement on the following statements:

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
I picked my air time provider first, and then selected a phone set.	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

The air time offer is more important than the phone set itself.	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

I would be ready to change my operator and my phone number in order to get a better cell phone.	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

Cell phone manufacturers should be more present in advertising.	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

I chose my air time provider because it offered the phone set I desired.	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

I signed a long-term contract to get a good deal on my phone set.	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

I use my cell phone more often than my landline.	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

I should have the freedom to buy the phone set I want regardless to the air time provider.	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

I love the cell phone brand Im using, and I am not likely to switch to another brand.	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree

I use my cellular phone for the following reasons.

	Never	Rarely	Sometimes	Often	Very Often
To / from evening entertainment	Never	Rarely	Sometimes	Often	Very Often

Call friends	Never	Rarely	Sometimes	Often	Very Often

Call family	Never	Rarely	Sometimes	Often	Very Often

Emergencies	Never	Rarely	Sometimes	Often	Very Often

At school / work	Never	Rarely	Sometimes	Often	Very Often

To / from school / work	Never	Rarely	Sometimes	Often	Very Often

When shopping	Never	Rarely	Sometimes	Often	Very Often

Get rides	Never	Rarely	Sometimes	Often	Very Often

Talk / Receive phone calls	Never	Rarely	Sometimes	Often	Very Often

Making plans	Never	Rarely	Sometimes	Often	Very Often

	Never	Rarely	Sometimes	Often	Very Often
Anywhere when I am outside	Never	Rarely	Sometimes	Often	Very Often

At home	Never	Rarely	Sometimes	Often	Very Often

When driving / in a vehicle	Never	Rarely	Sometimes	Often	Very Often

Text messages	Never	Rarely	Sometimes	Often	Very Often

Playing games	Never	Rarely	Sometimes	Often	Very Often

Are you?

A male

A female

To which age category do you belong?

0 - 15 years old

16 - 25 years old

26 - 40 years old

41 - 65 years old

Older than 65 years old

To which category do you belong?

Student

Full-time worker

Part-time worker

Retired

Other

What is your annual income?

Less than $10,000

$10,000-$20,000

$20,000-$50,000

$50,000-$75,000

More than $75,000

What is your marital status?

Single

Married

Divorced

Widow(er)

Other

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