We are a group of final year students from Universiti Tunku Abdul Rahman (UTAR), pursuing Bachelor of Commerce (Hons) Accouting.
As part of our fulfillment for degree program, we are conducting a survey to find out “The promotions activities that could influence multiple credit cardholders in diverting their credit spending on a main credit card.”
The questionnaire is divided into three parts: Part A (General Information Section), Part B (Construct Measurement) and Part C (Demographic Profile Section). This questionnaire is for academic purposes only and the result will be kept confidential.
Thank you for your efforts and valuable time for participating in this questionnaire survey.
Thank you for your efforts and valuable time for participating in this questionnaire survey.
Instructions: Please read each question carefully. Answer the question by tick(√) in the appropriate box that represents your response.
Part A: General Information Section
Q1. How many credit(s) card you hold?
Q2. You prefer to use a credit card issued by which of the following financial institution?
Q3. When you use a credit card, did you consider the advantages and disadvantages of each card?
Q4. How did you usually handle your credit card balances each month?
Q5. Which type(s) of expenses that may provoke you in using the credit facility?
Part B: Constructs Measurement
Instructions: Based on the statement, please tick (√) the most suitable answer of each statement to relate whether you are DISSATISFIED or SATISFIED with your MAIN SERVICE PROVIDER.
A. Perceiving value on promotion activities (IV1)
Strongly Agree
Agree
Agree Somewhat
Neutral
Disagree Somewhat
Disagree
Strongly Disagree
Q1. Promotion activities will attract me
Q2. The promotion activities should congruence with expectation or needs
Q3. Promotion should benefit me
Q4. I will compare the promotion provided by each credit card issuer
Q5. The credit card issuer should uphold their promotion’s promise
B. Cash rebate (IV2)
Strongly Agree
Agree
Agree Somewhat
Neutral
Disagree Somewhat
Disagree
Strongly Disagree
Q6. High discount rate will attract me to increase my credit purchase
Q7. I prefer outlet to state clearly of the rebate amount that I earned
Q8. I am glad to receive voucher from credit card issuer
C. Discounts (IV3)
Strongly Agree
Agree
Agree Somewhat
Neutral
Disagree Somewhat
Disagree
Strongly Disagree
Q9. I will use my credit card if I can enjoy higher discount by using it
Q10. I will shop in outlet that are exclusive for the credit cardholders
Q11. I will shop at the outlet that can provide higher discount rate
Q12. I can enjoy life-long discount if I possess an affiliate card
D. Gift/Prize(IV4)
Strongly Agree
Agree
Agree Somewhat
Neutral
Disagree Somewhat
Disagree
Strongly Disagree
Q13. I prefer the credit card that offers me opportunities for win contest.
Q14. Making payment with credit card that come with free gift give me a sense of joy.
Q15. I enjoy with credit card that allow me to collect point for gift redemption.
E. Preference Card (DV)
Strongly Agree
Agree
Agree Somewhat
Neutral
Disagree Somewhat
Disagree
Strongly Disagree
Q16. I will use one card more frequently
Q17. Others credit card will be reserved for standby purpose only
Q18. I have tendency to spend higher credit in one card
Part C : Demographic Profile Section
Q1. Age
Q2. Gender
Q3. Race
Q4. Marital Status
Q5. What is your occupation?
Q6. Household (including your spouse and/or son and/or daughter) monthy income?
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