Survey Report: January - Superbowl Survey
VIEWED
2,454
STARTED
778
COMPLETED
472
COMPLETION RATE
60.67%
DROP OUTS
114
TIME TO COMPLETE
3 mins
89% DESKTOP
LAPTOP
88% Windows 10% Mac 1% Linux 1% Other
6% SMARTPHONES 33% Android 65% iPhone 0% Windows 2% Other
4% TABLETS 69% iPad 31% Android 0% Windows 0% Other
Do you plan on watching or following the Super Bowl live?
Answer Count Percent
20% 40% 60% 80% 100%
Yes 504 72.31%
No 193 27.69%
Total 697 100 %
How do you plan on watching the Super Bowl? (select all that apply)
Answer Count Percent
20% 40% 60% 80% 100%
Broadcast TV 439 66.41%
Streaming video on computer / laptop 82 12.41%
Streaming video on tablet / smartphone 56 8.47%
Live online updates / blogging 55 8.32%
Radio / internet radio 22 3.33%
Other 7 1.06%
Total 661 100 %
How do you plan on watching the Super Bowl? (select all that apply) - Text Data for Other
01/13/2014 4907685 TelevisiĆ³n por Cable
Do you plan to use a second device (smartphone / tablet / laptop) to supplement your Super Bowl viewing?
Answer Count Percent
20% 40% 60% 80% 100%
Yes 193 39.71%
No 293 60.29%
Total 486 100 %
What types of devices to you plan to use to supplement your viewing? (select all that apply)
Answer Count Percent
20% 40% 60% 80% 100%
Laptop 101 35.82%
Smartphone 103 36.52%
Tablet 70 24.82%
Other 8 2.84%
Total 282 100 %
What types of devices to you plan to use to supplement your viewing? (select all that apply) - Text Data for Other
01/28/2014 5015145 desk top
01/28/2014 5015142 desk top
01/28/2014 5015142 desk top
01/06/2014 4858477 Table Top Computer
01/06/2014 4858394 Computer
How do you plan on using your secondary device during the Super Bowl? (select all that apply)
Answer Count Percent
20% 40% 60% 80% 100%
Check stats on teams / players 115 23%
Follow game on ESPN or other sports media 65 13%
Place bets 36 7.2%
Fantasy Football activity 41 8.2%
Follow event on social media 86 17.2%
Discuss game via text, email, and/or IM 70 14%
Watch favorite commercials over again 55 11%
Look up advertising product / service on a commercial 28 5.6%
Other 4 0.8%
Total 500 100 %
How do you plan on using your secondary device during the Super Bowl? (select all that apply) - Text Data for Other
01/09/2014 4899384 none