In this research, the external and internal analysis will be conducted to review the market and marketing strategies of L'OrÃ©al Taiwan. Besides, the questionnaires will be employed as another research resource to obtain viewpoints from consumerâs side. The target group for questionnaires will be current and potential users in menâs skincare market. They are male consumers who are between 21 and 35 years old, having basic skincare habit to maintain their appearance such as using the facial cleaner to clean facial skin, willing to learn new things, loving to try something new and willing to pay money to maintain appearance under good condition.
By applying the analysis and taking customerâs viewpoints into account, the project aims to suggest future marketing strategies to improve its weakness such as brand awareness and to grow its market shares in menâs skincare market.