Bradford University

Project Description

Strategies for L'Oreal Taiwan to Increase its Market Share in the Men's Skin-care Market - a Case Study

Project Abstract

Objective of the project
In this research, the external and internal analysis will be conducted to review the market and marketing strategies of L'Oréal Taiwan. Besides, the questionnaires will be employed as another research resource to obtain viewpoints from consumer’s side. The target group for questionnaires will be current and potential users in men’s skincare market. They are male consumers who are between 21 and 35 years old, having basic skincare habit to maintain their appearance such as using the facial cleaner to clean facial skin, willing to learn new things, loving to try something new and willing to pay money to maintain appearance under good condition.

By applying the analysis and taking customer’s viewpoints into account, the project aims to suggest future marketing strategies to improve its weakness such as brand awareness and to grow its market shares in men’s skincare market.

Surveys released for this project:
Bradford MBA project survey 84
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This Project Sponsored by: QuestionPro - Web Survey Software
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