Boston University

Project Description

Availability of cosmetics for Black Women in Western Europe

Project Abstract

I will conduct international marketing research on the availability of cosmetics in department stores and drug stores for black women in Western Europe. Specifically I will look at Brussels, Belgium, London, England, Paris, France, Berlin, Germany, and Barcelona, Spain. I will compare the availability of well know US brands as well as compile a case study on Procter & Gamble.

Surveys released for this project:
Availability of foundation in dark shades for blac 18
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