University of Bath

Project Description

buying behaviors

Project Abstract

Our research project is the assignment of management research methods. We�ve decided to focus on applied research. Therefore, we have chosen marketing research, studying on what factors affecting the buying behaviours of the students of University of Bath on mobile phones. The research is going to associate marketing theories with practices. The methods we plan to use is questionnaire and interview.

Surveys released for this project:
Survey Name 25
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