University of Southern California

Project Description

I am working on my final project for my Master's Degree. We must produce a 35 page white paper that includes original research. My project is on the adoption of technology products by consumers and what kinds of marketing strategies facilitate that adoption.I am looking specifically at TiVo and formulating recommendations for them since their last marketing campaign did not produce outstanding results.

Project Abstract

I am sorry but I have not yet gotten to that stage. I should be done with most of the written work in 2 weeks.

Surveys released for this project:
DVRs, DVRs 22
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