Harvard Business School

Project Description

WHAT IS THE IDEAL LOCATION-BASED MOBILE APPLICATION?

Project Abstract

More and more functionality and services are converging on the mobile phone. Location based services or LBS are applications that provide functionality related to a specific location. Examples include local search, walking/driving directions, etc. This project will attempt to find out what each of six segments views to be "the ideal location-based mobile application."

Surveys released for this project:

Questions

Mobile LBS Conjoint

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Awards & certificates

The Experience Journal