Customer Experience in Online Stock Trading

Organization

University of Utah

Project Description

Project Abstract

In this research project, we investigate the antecedents of customer satisfaction in online stock trading services. We examine whether customer experience (the aggregate and cumulative customer perception created during the service) and quality (including information quality, system quality, and service quality) influence trading customers� satisfaction levels.

Surveys released for this project:

Questions

Online_Stock_Trading_Survey

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Awards & certificates

The Experience Journal