Current secondary information available does not address demand for this new HCLA concept directly nor is it at the market level to sufficiently satisfy our clients phase 1 research needs. Therefore, a combination of secondary research and primary research is required to address this demand issue in greater detail. The secondary research and literature review will establish the market, comparative offerings and alternatives and precedent research findings. The primary research, in the form of a consumer survey and an expert interview will explore further the tolerances and demand within this specific HCLA segment as it correlates to current products.
The final findings are a first step in a phased feasibility methodology and will provide an assessment of demand and the ranges within quality, convenience and price that would be acceptable to deliver a new HCLA offering within the City of London lunch market.