People make up their minds within 90 seconds of their initial interactions with either people or prodcuts. About 62-90 percent of the asessment is based on colors alone. Therefore, prudent use of colors can contribute not only to differentiating products for target consumers from one culture to another, but also to influencing moods and feelings - positively or negatively - and therefore, to attitudes towards certain products. The purpose of this study is to investigate, through an online survey, the color perspective on different product among two groups of people, Taiwanese and American born Caucasian. Potential participants will be recruited from local community associations and ASU student associations for both groups of population.