Ming Chuan University

Project Description

Measuring Adv Effectiveness

Project Abstract

My research would measure an advertisement effectiveness based on variables: Brand Awareness (that would include Top of Mind, Brand Recall, Brand Recognition) and EPIC Model developed by AC Nielsen (that would include Empathy, Persuasion, Impact and Communication). The advertisement itself is an advertisement of a cigarette product, called A MILD, a product of PT Sampoerna Tbk. of Indonesia. I will take sample of Indonesian people who live in Jakarta with the age range between 18-35 years old.

Surveys released for this project:
Measuring Ad Effectiveness 66
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