Argosy University

Project Description

Balanced Scorecard

Project Abstract

The balanced scorecard is designed to better link strategy to operations by establishing operating objectives based on the company´┐Żs strategic direction, and measuring actual performance against these objectives.

While maintaining the traditional financial measures of performance, three specific non-financial measures, the customer perspective, the internal business process perspective and the learning and growth perspective, are also considered.

This survey is designed to investigate the implementation and use of a Balanced Scorecard among Fortune 1000 companies.

Surveys released for this project:
Balanced Scorecard Survey 32
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