Indian Business Academy, Bangalore, India

Project Description

Problem definition
Relative strength and weaknesses of “Shoppers Stop” vis-à-vis other major competitors with respect to following factors that influence store loyalty.
1. Factors affecting consumer’s choice of mega stores.
2. Consumer rating of Shoppers Stop against competitors
3. Do consumers remain loyal to Shoppers Stop for particular products?
4. What is the profile of customers?
5. Are the customers satisfied with Shoppers Stop services and personnel?

Project Abstract

• Perfumes
• Makeup
• Watches / ornaments
• Leather bags
• Ladies garments / Lingerie’s
• Toys
• Kids wear
• Men’s garments / formals
• Denims
• Ethnic
• Households
• Shoes
• Gift items

Surveys released for this project:
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