Hong Kong Baptist University

Project Description

Understanding internet users� attitude toward web advertising

Project Abstract

The main objective of this study is to explore and gain understanding of internet
users� beliefs about and attitude formation toward online advertising. In order to study how the suggested factors affect consumer attitudes toward online advertising. Finally, I hope that this research will provide practical suggestions on how to design effective online ads to fully utilize the advantages of the online

Surveys released for this project:
Questionnaire about Web advertising 52
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