CUNY- BARUCH COLLEGE
To know people's attitute about Absolut Vodka's image and moving to new markets.
Absolut has lost market share in the U.S. to bigger companies like Smirnoff, and has also lost share to smaller, newer competitors like Kettle One and Grey Goose. The first main problem is to protect, maintain and grow the market share Absolut has attained.
Questions | |
absolut | 30 |
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